Inbound Marketing

WordPress: Adding Google Analytics to your WordPress Blog

01– sign up for a Google Analytics account

02- During sign up you will be taken to a Javascript code that you must past into your WordPress site

03– If you already have an account and dont know where your Google Analytics code is…no problem
– Look for your website name on the Google Analytics home page once logged in
– On the right you should see an “Edit” link (next to “delete”
– On the top of the next page look for “Profile Settings: ”
– Over to the right you’ll see the option “Check Status” click that link
– Now grab that code under “Paste this code on your site”

04– In your WordPress Theme folder look for the file “Header.php” Continue reading WordPress: Adding Google Analytics to your WordPress Blog →

Inbound Marketing, Marketing, SEO

Top 5 Google Operators to use in searches – Explained

Notes:
– No spaces | replace “simpleinbound.com” with your own website
– Using Google modifiers you can enter search queries that bring more specific results

How to enter Operators in Google search?
Example:

link:www.google.com
 
RECOMMENDED OPERATORS:
_____________________________

01- LINK:

link:simpleinbound.com

What? – gives you a general idea of how many links back YOU are getting

Notes:
01- don’t use the word LINKS as the results are different –     links:yoursite.com
02- you can use with or without WWW (same results)

__________________________________________ Continue reading Top 5 Google Operators to use in searches – Explained →

Facebook, Inbound Marketing

How many LIKES do I need to get a Facebook Username?

2 Comments

The current count is 25 to change your username.

– The term used to be called a Vanity URL in Facebook but has been simplified to Username– It used to be harder to find  to but has been added in your BASIC SETTINGS now

– You should claim your business name (username) ASAP, before someone else does – as names go fast and become unavailable

– Example: The process to get your Fan page web address looking more like this:
http://www.facebook.com/SimpleInbound

– You HAVE  to have a personal profile BEFORE claiming or creating a FAN PAGE
(yes this means 2 Facebook pages – YOUR PROFILE and YOUR FAN PAGE)
(Though you only need to sign up for one account) Continue reading How many LIKES do I need to get a Facebook Username? →

Facebook, Inbound Marketing, Marketing, SEO

How to get a Facebook Fan page username (Vanity URL) in an hour?

5 Comments

How do I get one of those cool Facebook URLs?
How can I change my username for my fan page?
How can I get my Facebook site address to look more like Oprah’s?
How can I claim my Facebook Fan Page Username?

http://www.facebook.com/oprahwinfrey

This has been a nagging problem I’ve dealt with over the years for any business wanting to kick start their Facebook page AND change their FB url to a proper to username that doesnt look like this:

http://www.facebook.com/pages/SimpleInboundcom/229145510434227

First let’s get a few facts out of the way:

01- Facebook requires at least 25 LIKES before you are able to change  your name to a user name (vanity URL)

02- Getting started with people LIKING  you when you have very little followers is many times a HUGE ordeal (and takes time)
(thru traditional means) Continue reading How to get a Facebook Fan page username (Vanity URL) in an hour? →

Inbound Marketing, Marketing

Marketing your service, 10 Steps to selling your products in the 21st Century

I would like to thank David Meerman Scott for his initial thoughts on this. This prompted me (after one of his seminars) to take the idea a bit further to introduce solutions to the statements so that marketers have a direction or initial game plan.

The initial points represent the new laws of marketing in the 21st century

01- Generally People don’t care about your product
02- People care about themselves
03- People care about solving their problems

These were my takeaways from this session, however it got me thinking on a proposal game plan if these were what marketers were facing. The following is suggested 10 step marketing take-action plan.

Action Plan:

01-Social Engagement
(Address the problems where the problems are – (Forums, social media outlets (FB, Twitter, Linkedin…)

02- Thought Leadership
(This is a segue off of step 1 – if you can establish yourself as a thought leader, then you can leverage action plan #1 even more)

03-Email blasts (from op tin lists) (Email automation)
(Don’t just market, don’t just sell – Focus on solving first , product 2nd as a solution)

04-Useful Press Releases (targeted problem solving agenda)
(Address the problems head on, put self promotion on the back burner) Continue reading Marketing your service, 10 Steps to selling your products in the 21st Century →

Social Media

How to auto-upload your YouTube files overnight?

A fantastic free tool that I’ve used over the years can be found at http://dvdvideosoft.com/products/dvd/Free-YouTube-Uploader.htm
The software tends to go thru periods where it doesnt work due to YouTube constantly upgrading their own algorithms.
However, check back for upgrades, as the team usually gets the software fixed fairly often

Method:

01– Install Software and Open

02– Click “Change Account” to enter in your Youtube login info (also check “remember me”)

03– Choose your Category first (so that the uploads all upload with the right relevant category)

04– Click “Add Files” and point it to a directory on your harddrive with your videos
(then select all the files in that folder) Continue reading How to auto-upload your YouTube files overnight? →