Author Archives: Michael Bohatch - SimpleInbound

About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings.

How to Reclaim Lost User Keyword Data That Used to Be Available in Google Analytics

SEO’s and Marketing agencies have now looked to using a combination of tools for the purpose of recapturing some of this lost data which was removed from Google Analytics during the 2013-2014 time period. Some of the methods require higher … Continue reading

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Why SEO at All?

Putting all technical and “healthy site” factors aside, the best answer I’ve heard for this is: “because your competitors are“. SEO gives competitors an advantage in terms of reach. An SEO, while focused on several factors all at once, is … Continue reading

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How to Optimize Your Content for SEO in 2014

Search Engines in 2014: The arena has changed from previous years in which a website could use “keyword stuffing tactics” in content without value for the user to potentially gain rankings. Google has re-written their search engine to promote a … Continue reading

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What Do the Articles Mean by the Phrase SEO IS DEAD

The Google “Hummingbird” algorithm update has effectively killed “exact keyword matching” used as a past SEO tactic. This was also propagated by algorithm updates such as “Panda” and “Penguin” in 2013-2014 which in addition have directly dealt with techniques used … Continue reading

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How to Set up your Local Business Schema.org Address

While there are many options you can take for adding more schema.org categories to your local business page microdata, I have found the following as a great base to use as a template for your own modification. Before you begin, … Continue reading

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Structured Data, Schema.org & Rich Snippets Explained

With SEO rapidly changing and the scope of the Internet taking on new forms, a new base of terms has emerged in the interest of re-defining how data is interpreted in search engines. The subject of “structured data” is not … Continue reading

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Why is Google Analytics Certification Worth it?

I first wondered this myself when drudging thru pages upon pages of study materials, videos, tutorials, mock-testing and memorization. I had in fact always used Google Analytics within Marketing to “some” capacity (usually the level that the rest of the … Continue reading

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