Author Archives: Michael Bohatch - SimpleInbound

About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings.

How to Set up your Local Business Schema.org Address

While there are many options you can take for adding more schema.org categories to your local business page microdata, I have found the following as a great base to use as a template for your own modification. Before you begin, … Continue reading

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Structured Data, Schema.org & Rich Snippets Explained

With SEO rapidly changing and the scope of the Internet taking on new forms, a new base of terms has emerged in the interest of re-defining how data is interpreted in search engines. The subject of “structured data” is not … Continue reading

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Why is Google Analytics Certification Worth it?

I first wondered this myself when drudging thru pages upon pages of study materials, videos, tutorials, mock-testing and memorization. I had in fact always used Google Analytics within Marketing to “some” capacity (usually the level that the rest of the … Continue reading

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How to Change Your Default YouTube Channel Display Name?

Ok, so hopefully you’ve gone thru the exercise of changing your “Default YouTube Channel Name” already. However, there is still work to be done to get your YouTube channel further customized. In this exercise, I will be changing our “YouTube … Continue reading

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How to Change Your Default YouTube Channel Name?

As YouTube evolves its interface and makes changes to the structure, I have found that a few of the more apparent aspects are not always “that” clear to new users (or existing users for that matter). When you sign up … Continue reading

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SEO your YouTube! 2013 – The Complete Guide

Welcome back, I’ve got a few tips on how the big boys make the best of their Youtube videos by providing plenty of SEO opportunities to each video. While the YouTube front is always changing, there are some basic areas … Continue reading

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WordPress: Adding Code to Front Page-Only Between Posts

How to Add Code below your Home Page Blog posts? How to ad Adsense code below Front Page Blog Postings How do I add HTML to My Twenty Ten Theme Front Page (below posts)? How to Add code to Front … Continue reading

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