Author Archives: Michael Bohatch - SimpleInbound

About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. is an advice blog where he documents some of his findings and advises others on industry updates.

Creating a Competitor Advantage with Your Content

1- Decide what is the article’s primary “keyword theme” that you are targeting (as a basis of writing your article) – write that down – include secondary keywords or themes that are relative to the primary – if you are … Continue reading

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Content Gap Analysis – 6 Easy SEO Steps to Making your Content More Relevant

Content Gap Analysis is a process of content marketing with the intent of finding those queries that fill the “gap” between current state and future state. Taking your content 1 step further and making it more successful and/or identifying “relevance … Continue reading

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Why Companies Should Delete all Meta-keywords from Web Pages?

It never fails to amaze me how companies refuse to let go of their precious meta-keywords tags from web  pages. Somewhere down the line years ago….someone told them to add meta-keywords to every page on their site to rank well.

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How to Show ROI on SEO Simply in 4 Steps

This question has a tendency to get thrown around in various ways. On one hand we have the articles that profess “not” to show ROI since it’s hard to put a value on the strength of 1 visitor (potential client, … Continue reading

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How to Reclaim Lost User Keyword Data That Used to Be Available in Google Analytics

SEO’s and Marketing agencies have now looked to using a combination of tools for the purpose of recapturing some of this lost data which was removed from Google Analytics during the 2013-2014 time period. Some of the methods require higher … Continue reading

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Why SEO at All?

Why is it imperative for companies to practice SEO, and adhere to search engine change, and what does this mean for web sites?

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How to Optimize Your Content for SEO in 2014

Search Engines in 2014: The arena has changed from previous years in which a website could use “keyword stuffing tactics” in content without value for the user to potentially gain rankings. Google has re-written their search engine to promote a … Continue reading

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