This question has a tendency to get thrown around in various ways. On one hand we have the articles that profess “not” to show ROI since it’s hard to put a value on the strength of 1 visitor (potential client, visitor, competitor or other) and YOUR VALUE that of creating a healthy site. Other articles get into the complications of if” Social media counts and if your SEO efforts have impact on Referrals should they also be included?”…and so on……….
Category Archives: Google Analytics
How to Reclaim Lost User Keyword Data That Used to Be Available in Google Analytics
SEO’s and Marketing agencies have now looked to using a combination of tools for the purpose of recapturing some of this lost data which was removed from Google Analytics during the 2013-2014 time period. Some of the methods require higher level involvement than GA’s previous “handed on a silver platter” functionality, though by no means should the introduction of “hidden data” (not provided) suggest that all hope is lost.
Continue reading How to Reclaim Lost User Keyword Data That Used to Be Available in Google Analytics
Why is Google Analytics Certification Worth it?
I first wondered this myself when drudging thru pages upon pages of study materials, videos, tutorials, mock-testing and memorization. I had in fact always used Google Analytics within Marketing to “some” capacity (usually the level that the rest of the world uses it at). It counts page hits, delivers keyword information and tells you where the buckets of traffic are rooted. That seemed to be enough at the time.
The reality here is that Google Analytics is a quite complex application offering alot more under the hood. Those offerings “usually” are under-utilized due to Google Analytics simply seeming to be overwhelming (when digging into all its levels and trenches of information).
Certification was a need that, I decided long ago, was something that would be of immense value to me.
That value is “not” only a bullet point on your resume. Continue reading Why is Google Analytics Certification Worth it?
Google Analytics: (2012) Navigation Summary Explained
Alright, take a deep breath as you are not going crazy.
If you’ve had to deal with the task of reporting your top ALL PAGES (or determining) for your web site in Google Analytics AND the trends of users, you may have created a report that looks something like this:
(note: modified data for example purposes)
(numbers rounded) (Example created to demonstrate discrepancy)
Highest ALL PAGES page: Homepage
48% exit after Homepage
14% go onto “website page 1”
13% go onto “website page 7”
12% go onto “About Us contact”
9% go onto “website page 8”
remaining = various
To locate this information you’ll want to take these steps: Continue reading Google Analytics: (2012) Navigation Summary Explained
Google Analytics: Extract All Keywords from Range into single .pdf?
In the new version of Google Analytics, it might not be so obvious how to get all your keywords extracted from a given date range onto 1 page.
A few easy steps will send you in the right direction.
1- Log into GA
2- Go to TRAFFIC SOURCES—>SOURCES–>SEARCH–>ORGANIC (if only looking at organic)
3- change the date range to desired range
4- Go to bottom of page and look at how many keywords are listed (for instance it might say “1- 841” or such).
This tells you how many keywords for the period you are looking up there are.
(For example, the total keyword count for me was 2033)
5- Select 500 from bottom first
6- Go to your URL listed at top in your browser.
It should look something like this: Continue reading Google Analytics: Extract All Keywords from Range into single .pdf?
Google Analytics: Difference Between ALL PAGES and LANDING PAGES data
As Google Analytics has evolved it makes sense to be able to differentiate the different kinds of data that are available to you. As one set of metrics may not match the other set of metrics. I discovered this when trying to determine user trends on the months data and how others move across a site
So for starters let’s look at the 2 metrics available to you:
The confusion might occur when you flip between the 2 metric pages (ALL and LANDING) and start to see different readings on higher ranking pages. I believe this metric had to be addressed depending on “what” information you are seeking. Hopefully the statement below will shed some light on the 2
(located under CONTENT–>SITE CONTENT–>ALL PAGES)
Refers to your most popular page views.
So say 3 visitors each visit a different page on your site then click over to the homepage, the 3 different pages would get 1 page view and the home page would get 3 page views
= giving the home page a higher PAGE VIEW ranking (thus ALL PAGES), though this doesn’t mean from the statement just made that 3 visitors came to your site LANDING on the homepage first) Continue reading Google Analytics: Difference Between ALL PAGES and LANDING PAGES data
Google Analytics: ‘Old Version – Reporting’ Link Isn’t Working?
Not able to get back into the old version of Google Analytics anymore?
It appears that it depends on your login
(and most likely disables the “Old version – Reporting” after a certain # of logins)
If you use GA alot, then it will eventually time out disabling the old version reporting located on the bottom (which takes you right back to the new version instead)
I discovered this as I tried different logins , some of which disabled the old version “Old version – Reporting” (ones I frequent more) and some which still enabled me to still use the old version of GA. Continue reading Google Analytics: ‘Old Version – Reporting’ Link Isn’t Working?