Google Analytics: ‘Old Version – Reporting’ Link Isn’t Working?

Not able to get back into the old version of Google Analytics anymore?

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It appears that it depends on your login
(and most likely disables the “Old version – Reporting” after a certain # of logins)

If you use GA alot, then it will eventually time out disabling the old version reporting located on the bottom (which takes you right back to the new version instead)

I discovered this as I tried different logins , some of which disabled the old version “Old version – Reporting” (ones I frequent more) and some which still enabled me to still use the old version of GA.

As of testing, it didn’t appear to be related to cookies, which means its coming from Google Analytics login’s itself.

If anyone has any further details about this issue, please comment on your findings below

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About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. is an advice blog where he documents some of his findings.
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