1- Decide what is the article’s primary “keyword theme” that you are targeting (as a basis of writing your article)
– write that down
– include secondary keywords or themes that are relative to the primary
– if you are stuck, use the “keyword planner tool” to help generate ideas
– keep these keywords and themes close as you contemplate your article. They should be included frequently without appearing “spammy”(recommendation: at least 3X)
Continue reading Creating a Competitor Advantage with Your Content
Content Gap Analysis is a process of content marketing with the intent of finding those queries that fill the “gap” between current state and future state. Taking your content 1 step further and making it more successful and/or identifying “relevance to alternative searcher intent”.
Continue reading Content Gap Analysis – 6 Easy SEO Steps to Making your Content More Relevant
It never fails to amaze me how companies refuse to let go of their precious meta-keywords tags from web pages. Somewhere down the line years ago….someone told them to add meta-keywords to every page on their site to rank well.
Continue reading Why Companies Should Delete all Meta-keywords from Web Pages?
This question has a tendency to get thrown around in various ways. On one hand we have the articles that profess “not” to show ROI since it’s hard to put a value on the strength of 1 visitor (potential client, visitor, competitor or other) and YOUR VALUE that of creating a healthy site. Other articles get into the complications of if” Social media counts and if your SEO efforts have impact on Referrals should they also be included?”…and so on……….
Continue reading How to Show ROI on SEO Simply in 4 Steps
SEO’s and Marketing agencies have now looked to using a combination of tools for the purpose of recapturing some of this lost data which was removed from Google Analytics during the 2013-2014 time period. Some of the methods require higher level involvement than GA’s previous “handed on a silver platter” functionality, though by no means should the introduction of “hidden data” (not provided) suggest that all hope is lost.
Continue reading How to Reclaim Lost User Keyword Data That Used to Be Available in Google Analytics
Why is it imperative for companies to practice SEO, and adhere to search engine change, and what does this mean for web sites? Continue reading Why SEO at All?
Search Engines in 2014:
The arena has changed from previous years in which a website could use “keyword stuffing tactics” in content without value for the user to potentially gain rankings. Google has re-written their search engine to promote a new approach that analyzes a page for relative semantic value. (The official industry name for this change is called “Hummingbird“)
Continue reading How to Optimize Your Content for SEO in 2014