Why is Google Analytics Certification Worth it?

I first wondered this myself when drudging thru pages upon pages of study materials, videos, tutorials, mock-testing and memorization. I had in fact always used Google Analytics within Marketing to “some” capacity (usually the level that the rest of the world uses it at). It counts page hits, delivers keyword information and tells you where the buckets of traffic are rooted. That seemed to be enough at the time.

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The reality here is that Google Analytics is a quite complex application offering alot more under the hood. Those offerings “usually” are under-utilized due to Google Analytics simply seeming to be overwhelming (when digging into all its levels and trenches of information).

Certification was a need that, I decided long ago, was something that would be of immense value to me.
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That value is “not” only a bullet point on your resume. Continue reading

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How to Change Your Default YouTube Channel Display Name?

Ok, so hopefully you’ve gone thru the exercise of changing your “Default YouTube Channel Name” already. However, there is still work to be done to get your YouTube channel further customized. In this exercise, I will be changing our “YouTube Channel Display Name“.

1- Go to your new YouTube channel at https://www.YouTube.com/

To change this you’ll have to disconnect your Youtube channel “from” your Google+ account first!

2- Click your NAME in the upper right hand corner (see screen shot) and the following menus will pop down Continue reading

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How to Change Your Default YouTube Channel Name?

As YouTube evolves its interface and makes changes to the structure, I have found that a few of the more apparent aspects are not always “that” clear to new users (or existing users for that matter).

When you sign up for a Google account you are automatically given the option to have your own YouTube channel.

The first thing I usually change is the “YouTube Channel Name” to something more appropriate for display. This is that long random string of numbers and letters that comes after the URL: (per example) Continue reading

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SEO your YouTube! 2013 – The Complete Guide

Welcome back, I’ve got a few tips on how the big boys make the best of their Youtube videos by providing plenty of SEO opportunities to each video. While the YouTube front is always changing, there are some basic areas that you can provide a pretty good round of SEO to each video to provide avenues for more traffic to your hub site.

Youtube has been listed as the second largest search engine. Which means you can potentially get more traffic from Youtube than Bing / Yahoo!

To start off, there is no better way to drive this idea home than YouTube’s own advice!
Check out the image from Youtube’s suggestion. If this isn’t a hint, I don’t know what is!

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A great followup piece of advice also comes form Youtube’s advice on thumbnails! Continue reading

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WordPress: Adding Code to Front Page-Only Between Posts

WordpressHow to Add Code below your Home Page Blog posts?
How to ad Adsense code below Front Page Blog Postings
How do I add HTML to My Twenty Ten Theme Front Page (below posts)?
How to Add code to Front page and not the rest of my blog?

This code is used to place and code (or ad code…whatever you’d like) on your WordPress blogs front page only

(You can also have it appear sitewide, if you follow additional notes below)

(This code is used only for one placement on your front page ) (more than 1 placement lessons to come soon!) Continue reading

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WordPress: Category Thumbnails Image Widget Plugin for Sidebar

Wordpress

I thought this post would be a great help to those looking for this “look and feel” option for your theme. In fact I’ve seen this kind of widget in several themes (built in), but nothing that really does this simple need function (in the way of plugins).

For clarification, it’s a sidebar widget that only shows the thumbnails (or with titles..etc) on “recent posts” organized (or with the ability to organize) into columns (2-up, 4-up, 6-up)..etc. I’ve included a snapshot example to illustrate the need: Continue reading

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WordPress: Adding a 2nd Menu Navigation (or 3rd) to Your Twenty Ten Theme Easily!

WordpressPlease note: This technique should also work across any theme (not tested on other themes, but the logic is pretty straight forward)

It was the other day that I was searching for “this” particular need on the Internet and came across several articles. While the articles were informative, each of them seemed to be missing basic steps and/or were listing code that produced errors on my site. So for the sake of simplicity and straight forward information, I am listing the procedure in very basic steps so that anyone can add a 2nd, 3rd, 4th……menu to your theme. This lesson does not take into account child themes, it is simply the way to modify your theme as is, right out of the box

(This tutorial assumes you have a basic understanding on how to edit and save your theme files) Really there is only 3 steps, though I’ve taken the time to explain everything to walk you thru it. Continue reading

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