The idea of “keywords” has been driven out to marketers for the last partial decade, giving the impression that keywords are enough to get by these days. This (while still a portion of the big picture) is quickly becoming……not enough
Google wants the content to contain “words and phrases” that meet their criteria (which happens to contain words that are “key” to the topic of the content – aka: topical and theme-based)
in addition to other signals. Continue reading SEO for Writers – 2018+
Welcome to another year SEO overview. The following information was collected, analyzed, summarized and constructed from many of the key SEO directives, changes, and directions over this past year. Rather than expecting you to review 100’s of articles, I thought it was more helpful just to cut to the chase with the most pertinent information. From this, you can gain some insight into how to move forward into 2018 and beyond
Continue reading SEO Recommendations for 2018+
IMPORTANT GOOGLE UPDATES
(Things to know and consider)
– The last 3 years have erased a decade of “old school SEO practices”
– Google has figured out “user intent”, and getting better at it.
– Google looks at language used, not just keywords.
– Now uses “machine learning” to feed ranking determinations (over a Google employee’s input) and “deep learning” to make adjustments (aka – algorithms that build algorithms). Continue reading SEO Recommendations for 2016+
1- Decide what is the article’s primary “keyword theme” that you are targeting (as a basis of writing your article)
– write that down
– include secondary keywords or themes that are relative to the primary
– if you are stuck, use the “keyword planner tool” to help generate ideas
– keep these keywords and themes close as you contemplate your article. They should be included frequently without appearing “spammy”(recommendation: at least 3X)
Continue reading Creating a Competitor Advantage with Your Content
Content Gap Analysis is a process of content marketing with the intent of finding those queries that fill the “gap” between current state and future state. Taking your content 1 step further and making it more successful and/or identifying “relevance to alternative searcher intent”.
Continue reading Content Gap Analysis – 6 Easy SEO Steps to Making your Content More Relevant
What does it mean in SEO when they say that SEO is moving away from keywords and that should not be the focus of your SEO?
Keywords once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords. It was a simple, one-to-one relationship that made it easy for almost anybody to start stuffing and ranking.
Google now Looks for Meaning, Not for Specific Words
Semantic search: Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. Google is becoming exceptionally sophisticated Continue reading SEO: CORE Content Recommendations – Creative Writers
1- Word Count
Content (word count) recommendations for 2015+ are:
– 250-500 min
– 1000 recommended
– 2000+ reported as the measured length of many of the top ranking articles
This doesn’t mean a piece of content will rank if it’s lengthy, though it certainly is a determining factor when comparing apples to apples. The primary reason for a SEO resurgence in content length is based on search engine algorithm changes (2013-2015) that analyze phrases and words for the use of comparison to competing articles and the agenda to deliver the best choice material for a given query. Search engines are now utilizing “machine learning” over Google’s direct input. Continue reading SEO – New Directives for 2015+