Creating a Competitor Advantage with Your Content

1- Decide what is the article’s primary “keyword theme” that you are targeting (as a basis of writing your article)
– write that down
– include secondary keywords or themes that are relative to the primary
– if you are stuck, use the “keyword planner tool” to help generate ideas
– keep these keywords and themes close as you contemplate your article. They should be included frequently without appearing “spammy”(recommendation: at least 3X)

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Content Gap Analysis – 6 Easy SEO Steps to Making your Content More Relevant

Content Gap Analysis is a process of content marketing with the intent of finding those queries that fill the “gap” between current state and future state. Taking your content 1 step further and making it more successful and/or identifying “relevance to alternative searcher intent”.

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Why Companies Should Delete all Meta-keywords from Web Pages?

It never fails to amaze me how companies refuse to let go of their precious meta-keywords tags from web  pages. Somewhere down the line years ago….someone told them to add meta-keywords to every page on their site to rank well.

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How to Show ROI on SEO Simply in 4 Steps

This question has a tendency to get thrown around in various ways. On one hand we have the articles that profess “not” to show ROI since it’s hard to put a value on the strength of 1 visitor (potential client, visitor, competitor or other) and YOUR VALUE that of creating a healthy site. Other articles get into the complications of if” Social media counts and if your SEO efforts have impact on Referrals should they also be included?”…and so on……….

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How to Reclaim Lost User Keyword Data That Used to Be Available in Google Analytics

SEO’s and Marketing agencies have now looked to using a combination of tools for the purpose of recapturing some of this lost data which was removed from Google Analytics during the 2013-2014 time period. Some of the methods require higher level involvement than GA’s previous “handed on a silver platter”  functionality, though by no means should the introduction of “hidden data” (not provided) suggest that all hope is lost.

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Why SEO at All?

Why is it imperative for companies to practice SEO, and adhere to search engine change, and what does this mean for web sites? Continue reading

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How to Optimize Your Content for SEO in 2014

Search Engines in 2014:
The arena has changed from previous years in which a website could use “keyword stuffing tactics” in content without value for the user to potentially gain rankings. Google has re-written their search engine to promote a new approach that analyzes a page for relative semantic value. (The official industry name for this change is called “Hummingbird“)

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