WordPress: Category Thumbnails Image Widget Plugin for Sidebar

Wordpress

I thought this post would be a great help to those looking for this “look and feel” option for your theme. In fact I’ve seen this kind of widget in several themes (built in), but nothing that really does this simple need function (in the way of plugins).

For clarification, it’s a sidebar widget that only shows the thumbnails (or with titles..etc) on “recent posts” organized (or with the ability to organize) into columns (2-up, 4-up, 6-up)..etc. I’ve included a snapshot example to illustrate the need: Continue reading

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WordPress: Adding a 2nd Menu Navigation (or 3rd) to Your Twenty Ten Theme Easily!

WordpressPlease note: This technique should also work across any theme (not tested on other themes, but the logic is pretty straight forward)

It was the other day that I was searching for “this” particular need on the Internet and came across several articles. While the articles were informative, each of them seemed to be missing basic steps and/or were listing code that produced errors on my site. So for the sake of simplicity and straight forward information, I am listing the procedure in very basic steps so that anyone can add a 2nd, 3rd, 4th……menu to your theme. This lesson does not take into account child themes, it is simply the way to modify your theme as is, right out of the box

(This tutorial assumes you have a basic understanding on how to edit and save your theme files) Really there is only 3 steps, though I’ve taken the time to explain everything to walk you thru it. Continue reading

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Social Media Autoposting from your Blog – A Quick Solution

While, many will argue that social media is (of course) about your level of engagement, interaction, and networking, there is also quite a few of us bloggers who “prefer” an auto-posting solution “backed up” by engagement (as time permits).

For instance, a large organization can afford the luxury of a social-media focused individual who “can” take all day (or their 8 hours) and properly engage across media channels for a warm and friendly level of interaction.

The other model is the hard working blogger (usually a 1 person operation) who prefers to spend his or her time on the creation of content and fresh articles.

This article’s strategy “can” be utilized by both but is meant for the single entrepreneur who ALSO needs to alert their followers to fresh posts as they are submitted. This method is also a great way to save massive time (keeping your channels active with content) and driving traffic back from those who are alerted to your activity (your fans, LIKES and followers)

Without further ado, I have devised a simple 3 point plan that each uses a different method for submitting. Continue reading

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RSS Feed INTO Google+ Pages Solution!

I’ve seen my share of proposed solutions over the past year, some of which requiring payment to execute. I had to share this FREE recent solution provided by the Hootsuite Application that works perfectly. Now as we all await Google+ to formalize this feature for G+ users………. have no fear as there is a way!

2 things you need to get started:

1- Sign up for a FREE Hootsuite account (you can also pay for the PREMIUM version, if needed…I just went with the FREE one, myself)

2- I’m going to pass the torch and recommend this article that walks you thru the process of RSS feeds into Google + easily and quickly. Continue reading

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Google Analytics: (2012) Navigation Summary Explained

Alright, take a deep breath as you are not going crazy.
If you’ve had to deal with the task of reporting your top ALL PAGES (or determining) for your web site in Google Analytics AND the trends of users, you may have created a report that looks something like this:

(note: modified data for example purposes)
(numbers rounded) (Example created to demonstrate discrepancy)

Highest ALL PAGES page: Homepage
48% exit after Homepage
14% go onto “website page 1″
13% go onto “website page 7″
12% go onto “About Us contact”
9% go onto “website page 8″
remaining = various

To locate this information you’ll want to take these steps: Continue reading

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SEO: Updates and Predictions for 2013

Welcome to my annual posting of new trends, changes and predictions occurring within the SEO industry. Now to be fair, my data is collected, compiled, evaluated and re-processed to bring you the most up to date trends and concerns within the SEO industry. As a process, I believe the best bet is to collect the best opinions and rumors reported from multiple sources, so that I can stay a bit more comprehensive from a collective perspective. The following are suggestions and “gut” instinct trends to expect in 2013

In reflection, we need to point out 2 of the biggest changes that occurred last year on the Google end of things. These updates pretty much changed the playing field for SEO professionals: Continue reading

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10 Steps to Competent Direct Marketing

Ok, if you haven’t checked out my previous article “Direct Marketing – What is it?“, then you might want to start with that as an introduction. The following is a list I compiled to aid marketers with embracing their “Direct marketing” efforts

WHAT DO YOU ADVISE?

1- Timing is everything!

You want to roll out your “winter wear” campaigns during the snow season, not before, not when it’s not needed. This way by the time it “is” season, they are not worn down with a smattering of ads from the summer months

2- Higher quality leads are key to having a better ROI!

Again, the key term here is “quality leads”. Spamming will cost you time and annoy…better yet, let’s make sure who your sending to “has” an interest in what your selling.

3- Keep your list fresh!

Always make plans to update your list, delete dead accounts and keep it current, so that your efforts are going out to fresh prospects, not hand me down email addresses. It has been written that 40% of your returns relies on the “correct” list being used, whether it’s by direct mail or email.

4- Target those who are more “likely” to take an interest in your product

This comes from efficient profiling and a trusted database

5- Educate your customers!

Don’t just sell, sell, sell (or rather market market market ;)…..give them some intelligent info as to why they “should” choose what you are selling. Raise the awareness of your brand!

6- Build your customers profiles!

Learn and fine tune who is best suited for what. A good example of this can be seen on the Amazon.com web site. Have you ever noticed the recommendations seem to match what your interested in? HMM….it’s like they read minds or something! Make sure you have means to capture this data and analyze it. Continue reading

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