Social Media Autoposting from your Blog – A Quick Solution

While, many will argue that social media is (of course) about your level of engagement, interaction, and networking, there is also quite a few of us bloggers who “prefer” an auto-posting solution “backed up” by engagement (as time permits).

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For instance, a large organization can afford the luxury of a social-media focused individual who “can” take all day (or their 8 hours) and properly engage across media channels for a warm and friendly level of interaction.

The other model is the hard working blogger (usually a 1 person operation) who prefers to spend his or her time on the creation of content and fresh articles.

This article’s strategy “can” be utilized by both but is meant for the single entrepreneur who ALSO needs to alert their followers to fresh posts as they are submitted. This method is also a great way to save massive time (keeping your channels active with content) and driving traffic back from those who are alerted to your activity (your fans, LIKES and followers)

Without further ado, I have devised a simple 3 point plan that each uses a different method for submitting. Continue reading

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RSS Feed INTO Google+ Pages Solution!

I’ve seen my share of proposed solutions over the past year, some of which requiring payment to execute. I had to share this FREE recent solution provided by the Hootsuite Application that works perfectly. Now as we all await Google+ to formalize this feature for G+ users………. have no fear as there is a way!

2 things you need to get started:

1- Sign up for a FREE Hootsuite account (you can also pay for the PREMIUM version, if needed…I just went with the FREE one, myself)

2- I’m going to pass the torch and recommend this article that walks you thru the process of RSS feeds into Google + easily and quickly. Continue reading

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Google Analytics: (2012) Navigation Summary Explained

Alright, take a deep breath as you are not going crazy.
If you’ve had to deal with the task of reporting your top ALL PAGES (or determining) for your web site in Google Analytics AND the trends of users, you may have created a report that looks something like this:

(note: modified data for example purposes)
(numbers rounded) (Example created to demonstrate discrepancy)

Highest ALL PAGES page: Homepage
48% exit after Homepage
14% go onto “website page 1″
13% go onto “website page 7″
12% go onto “About Us contact”
9% go onto “website page 8″
remaining = various

To locate this information you’ll want to take these steps: Continue reading

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SEO: Updates and Predictions for 2013

Welcome to my annual posting of new trends, changes and predictions occurring within the SEO industry. Now to be fair, my data is collected, compiled, evaluated and re-processed to bring you the most up to date trends and concerns within the SEO industry. As a process, I believe the best bet is to collect the best opinions and rumors reported from multiple sources, so that I can stay a bit more comprehensive from a collective perspective. The following are suggestions and “gut” instinct trends to expect in 2013

In reflection, we need to point out 2 of the biggest changes that occurred last year on the Google end of things. These updates pretty much changed the playing field for SEO professionals: Continue reading

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10 Steps to Competent Direct Marketing

Ok, if you haven’t checked out my previous article “Direct Marketing – What is it?“, then you might want to start with that as an introduction. The following is a list I compiled to aid marketers with embracing their “Direct marketing” efforts

WHAT DO YOU ADVISE?

1- Timing is everything!

You want to roll out your “winter wear” campaigns during the snow season, not before, not when it’s not needed. This way by the time it “is” season, they are not worn down with a smattering of ads from the summer months

2- Higher quality leads are key to having a better ROI!

Again, the key term here is “quality leads”. Spamming will cost you time and annoy…better yet, let’s make sure who your sending to “has” an interest in what your selling.

3- Keep your list fresh!

Always make plans to update your list, delete dead accounts and keep it current, so that your efforts are going out to fresh prospects, not hand me down email addresses. It has been written that 40% of your returns relies on the “correct” list being used, whether it’s by direct mail or email.

4- Target those who are more “likely” to take an interest in your product

This comes from efficient profiling and a trusted database

5- Educate your customers!

Don’t just sell, sell, sell (or rather market market market ;)…..give them some intelligent info as to why they “should” choose what you are selling. Raise the awareness of your brand!

6- Build your customers profiles!

Learn and fine tune who is best suited for what. A good example of this can be seen on the Amazon.com web site. Have you ever noticed the recommendations seem to match what your interested in? HMM….it’s like they read minds or something! Make sure you have means to capture this data and analyze it. Continue reading

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Direct Marketing – What is it?

Direct Marketing! What’s it all about?

You may have heard this term thrown around over the years, or you might have already actually incorporated the style into your own marketing efforts. Those who use it, tend to stand behind it, as it’s a form a marketing that really works if you let yourself wrap your head around it. It has been called by many as one of the most “efficient” forms of marketing. now, the emphasis of this site is of course “Inbound Marketing”, however many principles began with various forms of marketing such as DM (and in many ways cross-over)

Though for the purpose of this article, my aim is to list out the key points of what it is and why it’s important. It has been a form of marketing that many have already utilized and continue to utilize to provide the best “experience” and “need” for your customers.

First a few key directives:

Spam = annoying, old school, bothersome, could and “will” put off” potential customers

Wait! what do you mean….my mailing list may be in the 1000′s, but I “do” get “some response?

Yep, well a mailing list is part of it, but not the old school spammy way. The “send it and they will come” days are a thing of the past, and it’s definitely not the way of Direct Marketing.

Remember this simple 3 step directive:

DATA–> TO INSIGHT —>TO ACTION

So what is it?

Essentially it’s the practice of taking a product and trying to sell it to those who have an “interest” in what your selling. Say for instance a friend, or an associate. Better yet, those who trust you and appreciate your efforts in marketing them things that they have a need for. It’s educating your customer, so that they can make the right decisions. It’s educating them on why “what” you have, is what they are looking for”. In short it is a form of “customer relationship management“. Continue reading

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WordPress: Fixing a Corrupted Database (re-installing a clean one)

WordpressDisclaimer:
- Make sure you have clean back ups of your DATABASE (I suggest more than 1)
(keep clean copies on your hard drive)
– If you do not have backups, then you SHOULD NOT use this method

Continue reading

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