The Google “Hummingbird” algorithm update has effectively killed “exact keyword matching” used as a past SEO tactic. This was also propagated by algorithm updates such as “Panda” and “Penguin” in 2013-2014 which in addition have directly dealt with techniques used to “game” or influence the system of search.
While there are many options you can take for adding more schema.org categories to your local business page microdata, I have found the following as a great base to use as a template for your own modification. Before you begin, you must enter your business information in the following “Google local tool box“. (You can skip items such as “description” if you’d like)
With SEO rapidly changing and the scope of the Internet taking on new forms, a new base of terms has emerged in the interest of re-defining how data is interpreted in search engines. The subject of “structured data” is not entirely new, though it has found new life within the last few years as search engines are evolving and eliminating the garbage factors that have plagued search since the beginning.
I first wondered this myself when drudging thru pages upon pages of study materials, videos, tutorials, mock-testing and memorization. I had in fact always used Google Analytics within Marketing to “some” capacity (usually the level that the rest of the world uses it at). It counts page hits, delivers keyword information and tells you where the buckets of traffic are rooted. That seemed to be enough at the time.
The reality here is that Google Analytics is a quite complex application offering alot more under the hood. Those offerings “usually” are under-utilized due to Google Analytics simply seeming to be overwhelming (when digging into all its levels and trenches of information).
Certification was a need that, I decided long ago, was something that would be of immense value to me.
That value is “not” only a bullet point on your resume. Continue reading Why is Google Analytics Certification Worth it?
Ok, so hopefully you’ve gone thru the exercise of changing your “Default YouTube Channel Name” already. However, there is still work to be done to get your YouTube channel further customized. In this exercise, I will be changing our “YouTube Channel Display Name“.
1- Go to your new YouTube channel at https://www.YouTube.com/
To change this you’ll have to disconnect your Youtube channel “from” your Google+ account first!
2- Click your NAME in the upper right hand corner (see screen shot) and the following menus will pop down Continue reading How to Change Your Default YouTube Channel Display Name?
When you sign up for a Google account you are automatically given the option to have your own YouTube channel.
The first thing I usually change is the “YouTube Channel Name” to something more appropriate for display. This is that long random string of numbers and letters that comes after the URL: (per example) Continue reading How to Change Your Default YouTube Channel Name?
Welcome back, I’ve got a few tips on how the big boys make the best of their Youtube videos by providing plenty of SEO opportunities to each video. While the YouTube front is always changing, there are some basic areas that you can provide a pretty good round of SEO to each video to provide avenues for more traffic to your hub site.
Youtube has been listed as the second largest search engine. Which means you can potentially get more traffic from Youtube than Bing / Yahoo!
To start off, there is no better way to drive this idea home than YouTube’s own advice!
Check out the image from Youtube’s suggestion. If this isn’t a hint, I don’t know what is!
A great followup piece of advice also comes form Youtube’s advice on thumbnails! Continue reading SEO your YouTube! 2013 – The Complete Guide