Ok, if you’ve made it to this page then you are surely on your way to becoming a certified Google AdWords Fundamentals master. Passing the test require study materials. Though it is not always clear where to get them all and what you need. This list is my hands down recommended list of materials and notes that you’ll need to pass the test.
1- Fundamentals Training Manual
It is pertinent that you obtain the most recent Fundamentals training. As there have been some factors that have changed. One I ran into constantly was “Image maximum file size” which “was” 50k and has since been raised to 150K. Other changes include the # of location targeting elements which were limited before but now raised to 10,000. Though while I did occasionally find some changed discrepancies in the “Questions and Answers” floating around, those discrepancies were not questions in the actual exam.
2- Google AdWords Fundamentals Exam Course Notes
A great resource that I pulled off of a seminar from Christopher Onderstall. The original document can be found here, however I have saved a revised version of this for you that is easier on the ink (original was mostly black backgrounds) and ready to go in .pdf form. This slideshow presentation was SO essential to getting AdWords concepts down in a well presented organized way, that I can’t say enough about it. Print this out and keep it handy….trust me! Continue reading How to Pass the AdWords Fundamentals Exam – A Comprehensive List