Content (word count) recommendations for 2015+ are:
– 250-500 min
– 1000 recommended
– 2000+ reported as the measured length of many of the top ranking articles
This doesn’t mean a piece of content will rank if it’s lengthy, though it certainly is a determining factor when comparing apples to apples. The primary reason for a SEO resurgence in content length is based on search engine algorithm changes (2013-2015) that analyze phrases and words for the use of comparison to competing articles and the agenda to deliver the best choice material for a given query. Search engines are now utilizing “machine learning” over Google’s direct input.
REF (several articles) :
SerpIQ conducted an interesting correlation study comparing the length of content to top rankings, which decidedly favors content with 2,000-2,500 words
2- QDF – Quality Deserves Freshness
(The full name of this one is technically “fresh content when query deserves freshness”)
Essentially freshness matters now to search
Always make an effort to refresh old content. A general rule is while creating “new and unique” content, also make it a side agenda to refresh old content when applicable (time permitting)
3- Salience of Entities
As time goes on, Google seems to do more to analyze ideas and logical entities in preference to words and phrases. It analyzes how we say things in preference to exact search queries that appear on a page. This process, in simple terms, is what’s making it possible to search for “how to cook meat”, and be returned results for steak recipes that might not mention the word “meat” directly anywhere.
4- Avoid Keyword dilution
Subject Matter Dilution: writing content that wanders without any clear theme
5- More use of Rich Media (videos, relevant images, charts, graphs, infographics)
Google now uses machine learning to analyze images for relevancy, and to recognize shapes and patterns for their relationship to the content and proximity
6- De-promote / De-Value thin content to improve Robust content
It’s now usually beneficial to improve the average quality of content in search engines, while using ‘noindex’ on pages that are doomed to be repetitive and uninteresting, such as blog “tag” pages and forum user profiles.
A good method is to answer questions in your article from a user standpoint. This also “may” at some point in the future “trigger” one of those coveted “Google Answer boxes”, if Google finds it appropriate. The better a page solves solutions, the more it may add value back to users and search engines
A Takeaway for Thought:
Do a search for the desired keyword theme, then take a look at what page/and site is ranking #1.
When you create your article/page it should be under the condition that you are creating a page that needs to be conceptually and informatively 10X better than “that” page