As Google Analytics has evolved it makes sense to be able to differentiate the different kinds of data that are available to you. As one set of metrics may not match the other set of metrics. I discovered this when trying to determine user trends on the months data and how others move across a site
So for starters let’s look at the 2 metrics available to you:
The confusion might occur when you flip between the 2 metric pages (ALL and LANDING) and start to see different readings on higher ranking pages. I believe this metric had to be addressed depending on “what” information you are seeking. Hopefully the statement below will shed some light on the 2
(located under CONTENT–>SITE CONTENT–>ALL PAGES)
Refers to your most popular page views.
So say 3 visitors each visit a different page on your site then click over to the homepage, the 3 different pages would get 1 page view and the home page would get 3 page views
= giving the home page a higher PAGE VIEW ranking (thus ALL PAGES), though this doesn’t mean from the statement just made that 3 visitors came to your site LANDING on the homepage first)
(located under CONTENT–>SITE CONTENT–>LANDING PAGES)
- Landing Pages refer to the 1st page a visitor lands on (on your site) from another web site, such as Google, Bing or other. Since Google Analytics doesn’t have a listing for referrals (under) this section), I would assume it also includes landing on your page from links as well)
- Landing Pages would be more relative to measuring your SEO results as since they are coming from an outside reference, such as a Google listing or search engine. Still you might get a better perspective referring to the keywords directly under the section (TRAFFIC SOURCES–>SOURCES–>SEARCH–>ORGANIC)
Conclusion: Between the 2 metrics, you can determine a couple things. What pages are most popular on your site (once they are on there) and what pages are most popular when entering from the outside for the first time.
1 metric tells you what content visitors are most interested in (or maybe sections of your site for that matter). The other tells you what is most popular for drawing others in.
Google Analytics: Difference Between ALL PAGES and LANDING PAGES data