Google Analytics: Difference Between ALL PAGES and LANDING PAGES data

As Google Analytics has evolved it makes sense to be able to differentiate the different kinds of data that are available to you. As one set of metrics may not match the other set of metrics. I discovered this when trying to determine user trends on the months data and how others move across a site

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So for starters let’s look at the 2 metrics available to you:

The confusion might occur when you flip between the 2 metric pages (ALL and LANDING) and start to see different readings on higher ranking pages. I believe this metric had to be addressed depending on “what” information you are seeking. Hopefully the statement below will shed some light on the 2

Refers to your most popular page views.

So say 3 visitors each visit a different page on your site then click over to the homepage, the 3 different pages would get 1 page view and the home page would get 3 page views
= giving the home page a higher PAGE VIEW ranking (thus ALL PAGES), though this doesn’t mean from the statement just made that 3 visitors came to your site LANDING on the homepage first)


- Landing Pages refer to the 1st page a visitor lands on (on your site) from another web site, such as Google, Bing or other. Since Google Analytics doesn’t have a listing for referrals (under) this section), I would assume it also includes landing on your page from links as well)

- Landing Pages would be more relative to measuring your SEO results as since they are coming from an outside reference, such as a Google listing or search engine. Still you might get a better perspective referring to the keywords directly under the section (TRAFFIC SOURCES–>SOURCES–>SEARCH–>ORGANIC)

Conclusion: Between the 2 metrics, you can determine a couple things. What pages are most popular on your site (once they are on there) and what pages are most popular when entering from the outside for the first time.

1 metric tells you what content visitors are most interested in (or maybe sections of your site for that matter). The other tells you what is most popular for drawing others in.

Google Analytics: Difference Between ALL PAGES and LANDING PAGES data

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About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. is an advice blog where he documents some of his findings.
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2 Responses to Google Analytics: Difference Between ALL PAGES and LANDING PAGES data

  1. seo company says:

    I tend not to leave a great deal of comments, however i did a few searching
    and wound up here Google Analytics: Difference Between ALL PAGES and LANDING PAGES data | Simple Inbound Marketing | SEO.
    And I do have 2 questions for you if you
    tend not to mind. Could it be just me or does it look like
    a few of these remarks look as if they are written by brain dead visitors?
    :-P And, if you are posting at additional online social sites,
    I would like to follow anything fresh you have to post.
    Would you list of all of all your shared sites like your Facebook page, twitter feed, or linkedin profile?

  2. Not sure what you are referring to as your the first commentor on this post? Also my social links can be found at the top of blog, thanx!

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