I first wondered this myself when drudging thru pages upon pages of study materials, videos, tutorials, mock-testing and memorization. I had in fact always used Google Analytics within Marketing to “some” capacity (usually the level that the rest of the world uses it at). It counts page hits, delivers keyword information and tells you where the buckets of traffic are rooted. That seemed to be enough at the time.
The reality here is that Google Analytics is a quite complex application offering alot more under the hood. Those offerings “usually” are under-utilized due to Google Analytics simply seeming to be overwhelming (when digging into all its levels and trenches of information).
Certification was a need that, I decided long ago, was something that would be of immense value to me.
That value is “not” only a bullet point on your resume. Continue reading Why is Google Analytics Certification Worth it? →
Part 2 of the Notes from the Google Analytics IQ Lessons. Remember, you will need to also watch the presentations for visual clarity. The notes on their own won’t be adequate
FUNDAMENTALS (SECTION 3)
ACCESSING ACCOUNT ADMINISTRATION
Click the Account Administration icon to manage your accounts, web properties, profiles, and user access. (You can find the icon at the top right of any screen in Google Analytics.)
You’ll be taken to the Account Administration screen which lists all of the Analytics accounts to which you have access.
CREATING A NEW ACCOUNT
The ”Plus New Account” button is how you would create a new analytics account under the login that you are currently using.
So, when should you create a new account? If you manage the analytics services for several websites which belong to different organizations, you’ll generally want to create a new account for each organization. We’ll discuss this best practice in a few minutes. Continue reading Google Analytics IQ Lessons Notes (2012) New Version 5 – Part 2 →