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Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings and advises others on industry updates.
Wordpress

WordPress: Making your Header clickable (back to Home)

I advise always having a clickable header that returns the user to your home URL.
While they can still get there from “HOME”, this action is an often assumed part of webdesign

1- Open file “header.php” (in your theme folder)

2- Locate this in code:

<div id=”site-description”><?php bloginfo( ‘description’ ); ?></div>

3-  Add this directly under it:

<a href=”<?php echo home_url( ‘/’ ); ?>” title=”<?php echo esc_attr( get_bloginfo( ‘name’, ‘display’ ) ); ?>” rel=”home”>

4- It should now look like this:

<div id=”site-description”><?php bloginfo( ‘description’ ); ?></div>
<a href=”<?php echo home_url( ‘/’ ); ?>” title=”<?php echo esc_attr( get_bloginfo( ‘name’, ‘display’ ) ); ?>” rel=”home”>

5- Lastly, you need to close the tag – Locate this a little farther down

</div><!– #branding –>

6- It should now look like this:

</a></div><!– #branding –>

Wordpress

WordPress: Adding an Alt Tag to the header (Top Banner)

1- Open file “header.php” in your theme

2- Locate the code:
<img src=”<?php header_image(); ?>” width=”<?php echo HEADER_IMAGE_WIDTH; ?>” height=”<?php echo HEADER_IMAGE_HEIGHT; ?>” alt=”” />

3- Add your Alt Tag to to the portion

alt=”” />

4- It should look like this: (though insert your own site info)

<img src=”<?php header_image(); ?>” width=”<?php echo HEADER_IMAGE_WIDTH; ?>” height=”<?php echo HEADER_IMAGE_HEIGHT; ?>” alt=”Simple Inbound – Marketing | SEO” />

Wordpress

WordPress Theme: How to change the header banner height?

Note: Instructions are based on the default “TwentyTen” Theme
(default size is 940×198)

1- Open your file “functions.php” in a text editor
(will be located in your theme)

2- Find the following code:

define( ‘HEADER_IMAGE_HEIGHT’, apply_filters( ‘twentyten_header_image_height’, 198 ) );

3- Change “198” to your desired size

4– SAVE AND OVERWRITE YOUR PREVIOUS functions.php FILE

5- Re-upload your 198 pixel height banner / header
Continue reading WordPress Theme: How to change the header banner height? →

Inbound Marketing, Inbound Updates, SEO

12 most important facts about ‘Page Rank’

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So what’s the deal with “Page Rank”?
Page Rank is Google’s bastard child of a ranking that everyone wishes would go away but still hangs onto like it represents some level of importance. In this list we are referring to the “Page Rank” that shows up in toolbars

Facts:

1) Page Rank has been more than less dismissed by the SEO community.

2) Page Rank (the toolbar one) is called by many as a Pseudo page rank.

3) Page Rank (the actual one – the one we cant see) is only known by Google alone.

4) Page Rank is not in real time and is reported as being updated every 4 months (or every quarter) (your page’s listing)

5) Page Rank is really named after “Larry Page” even though it has subconsciously adhered into our psyche’s that it was named after web “pages”

6) Page Rank assigns a numerical weight to the importance of a page

7) Google has stated that site owners shouldn’t focus on page rank anymore

8) October 15, 2009, a Google removed PageRank from its Webmaster Tools section.

9) Marketers (or marketing companies) still seem to base value on this dinosaur measurement

10) Marketers (or marketing companies) still try and sell advertising based on “page rank”

11) Because of this, there still are efforts made towards elevating a sites “page rank”

12) Google uses over 200 other methods to optimize the search results (in addition to Page Rank) Continue reading 12 most important facts about ‘Page Rank’ →