As a general rule for SEO, it’s always good to think in terms of doing all that you can to “assist” Google/Bing with understanding “what” your pages are about. This will be especially important as Google moves into a “human understanding” process over just queries & keywords. This process is happening right “now” and will continue into a full artificial intelligence process. It’s important to embrace this philosophy as not just science fiction. As a result, the SEO arena is shifting again. Future success will rely on staying on top of “what” those shifts are.
With that said, here are some basic guidelines, not only to help SEO, but to help your Marketing get found and understood properly.
3 parameters you can work with to SEO your own pages
While there are hundreds of factors, the recommended “SEO 3” for content writers
2) H1 tag
3) Body text Continue reading Simple Seo Tips for Content Writers
Welcome back, I’ve got a few tips on how the big boys make the best of their Youtube videos by providing plenty of SEO opportunities to each video. While the YouTube front is always changing, there are some basic areas that you can provide a pretty good round of SEO to each video to provide avenues for more traffic to your hub site.
Youtube has been listed as the second largest search engine. Which means you can potentially get more traffic from Youtube than Bing / Yahoo!
To start off, there is no better way to drive this idea home than YouTube’s own advice!
Check out the image from Youtube’s suggestion. If this isn’t a hint, I don’t know what is!
A great followup piece of advice also comes form Youtube’s advice on thumbnails! Continue reading SEO your YouTube! 2013 – The Complete Guide
Welcome to my annual posting of new trends, changes and predictions occurring within the SEO industry. Now to be fair, my data is collected, compiled, evaluated and re-processed to bring you the most up to date trends and concerns within the SEO industry. As a process, I believe the best bet is to collect the best opinions and rumors reported from multiple sources, so that I can stay a bit more comprehensive from a collective perspective. The following are suggestions and “gut” instinct trends to expect in 2013
In reflection, we need to point out 2 of the biggest changes that occurred last year on the Google end of things. These updates pretty much changed the playing field for SEO professionals: Continue reading SEO: Updates and Predictions for 2013
Just a quick post to point out a cool little resource worth linking to. This came across my email today – A SEO Dictionary. It’s setup real easy to use and provides a quick resource for those new to the field to reference terms used within the industry. Check it out! – that’s All
This latest tip is actually a cool “little known” SEO tip for getting the maximum value out of your Youtube clips. The “Captions” feature was added in 2009 to allow for captions to be added or translated to other languages. Though what you probably didn’t know is that this feature has also been updated to use its captions as part of Google’s and YouTube’s indexing! Now I’m sure you realize the advantage to that, however there is a process you need to spend a little bit of time to get this squared away. The takeaway is that all your audio words “could” help your indexing and SEO value. This might not be good for all, however it is especially good for marketing videos or tutorial clips.
First off you need to let the video create “Captions” on its own.
1- Click the Captions button located on the bottom of your clip, make sure that is says “Captions are on” Continue reading Youtube: SEO Tip – Using Captions to Gain Indexing!
Where are they?
It appears that you may have to re-adjust a few new changes in Google Analytics. Previously when looking at the “Keywords” it would list a nice overview phrase such as:
“Search sent 134,239 total visits via 53,902 keywords ” Continue reading New Google Analytics – How Many Keywords? – Where is it?
SEO continues to get more specific and a bit harder the case of SERPs and gaining leverage. In many respects its becoming the Web that we wished for, for so many years. Though as SEO’s that means we need to wear our hats a little differently and be willing to nut-up to the changes.
The titles continue to roll in:
OVER OPTIMIZATION TO BE PENALIZED IN FAVOR OF GREAT CONTENT
What does this mean, and what are the solutions? Well if you’ve been keeping to the MO that has been preached for years, this means that if you are a great content creator…and fill your pages with valuable, semantic, relative content….you should be just fine.
If you’ve been using shortcuts to implore clever SEO tactics in the effort to overshadow lousy or small inadequate content, then this article is for you. Let’s take a look at whats being said:
Google has announced that they will be cracking down harder on sites that use SEO to the extreme without really offering value. This change includes “penalty” targeting sites that over optimize. The stated purpose is to “level the playing field” Continue reading SEO Over Optimization Warnings – Steps to Take in 2012