SEO continues to get more specific and a bit harder the case of SERPs and gaining leverage. In many respects its becoming the Web that we wished for, for so many years. Though as SEO’s that means we need to wear our hats a little differently and be willing to nut-up to the changes.
The titles continue to roll in:
OVER OPTIMIZATION TO BE PENALIZED IN FAVOR OF GREAT CONTENT
What does this mean, and what are the solutions? Well if you’ve been keeping to the MO that has been preached for years, this means that if you are a great content creator…and fill your pages with valuable, semantic, relative content….you should be just fine.
If you’ve been using shortcuts to implore clever SEO tactics in the effort to overshadow lousy or small inadequate content, then this article is for you. Let’s take a look at whats being said:
Google has announced that they will be cracking down harder on sites that use SEO to the extreme without really offering value. This change includes “penalty” targeting sites that over optimize. The stated purpose is to “level the playing field” Continue reading SEO Over Optimization Warnings – Steps to Take in 2012