Category Archives: SEO

SEO Articles & Advice:

Search Engine Optimization – The art of optimizing your web site to get found by search engines. Look here for all things SEO!

How to Set up your Local Business Schema.org Address

While there are many options you can take for adding more schema.org categories to your local business page microdata, I have found the following as a great base to use as a template for your own modification. Before you begin, you must enter your  business information in the following “Google local tool box“. (You can skip items such as “description” if you’d like)

Continue reading How to Set up your Local Business Schema.org Address

Structured Data, Schema.org & Rich Snippets Explained

With SEO rapidly changing and the scope of the Internet taking on new forms, a new base of terms has emerged in the interest of re-defining how data is interpreted in search engines. The subject of “structured data” is not entirely new, though it has found new life within the last few years as search engines are evolving and eliminating the garbage factors that have plagued search since the beginning.

Continue reading Structured Data, Schema.org & Rich Snippets Explained

SEO your YouTube! 2013 – The Complete Guide

Welcome back, I’ve got a few tips on how the big boys make the best of their Youtube videos by providing plenty of SEO opportunities to each video. While the YouTube front is always changing, there are some basic areas that you can provide a pretty good round of SEO to each video to provide avenues for more traffic to your hub site.

Youtube has been listed as the second largest search engine. Which means you can potentially get more traffic from Youtube than Bing / Yahoo!

To start off, there is no better way to drive this idea home than YouTube’s own advice!
Check out the image from Youtube’s suggestion. If this isn’t a hint, I don’t know what is!

optimized

A great followup piece of advice also comes form Youtube’s advice on thumbnails! Continue reading SEO your YouTube! 2013 – The Complete Guide

SEO: Updates and Predictions for 2013

Welcome to my annual posting of new trends, changes and predictions occurring within the SEO industry. Now to be fair, my data is collected, compiled, evaluated and re-processed to bring you the most up to date trends and concerns within the SEO industry. As a process, I believe the best bet is to collect the best opinions and rumors reported from multiple sources, so that I can stay a bit more comprehensive from a collective perspective. The following are suggestions and “gut” instinct trends to expect in 2013

In reflection, we need to point out 2 of the biggest changes that occurred last year on the Google end of things. These updates pretty much changed the playing field for SEO professionals: Continue reading SEO: Updates and Predictions for 2013

SEO Dictionary

Just a quick post to point out a cool little resource worth linking to. This came across my email today – A SEO Dictionary. It’s setup real easy to use and provides a quick resource for those new to the field to reference terms used within the industry. Check it out! – that’s All

Youtube: SEO Tip – Using Captions to Gain Indexing!

This latest tip is actually a cool “little known” SEO tip for getting the maximum value out of your Youtube clips. The “Captions” feature was added in 2009 to allow for captions to be added or translated to other languages. Though what you probably didn’t know is that this feature has also been updated to use its captions as part of Google’s and YouTube’s indexing! Now I’m sure you realize the advantage to that, however there is a process you need to spend a little bit of time to get this squared away. The takeaway is that all your audio words “could” help your indexing and SEO value. This might not be good for all, however it is especially good for marketing videos or tutorial clips.

First off you need to let the video create “Captions” on its own.

1- Click the Captions button located on the bottom of your clip, make sure that is says “Captions are onContinue reading Youtube: SEO Tip – Using Captions to Gain Indexing!

New Google Analytics – How Many Keywords? – Where is it?

Where are they?

PREVIOUS:
TRAFFIC SOURCES—>KEYWORDS

NEW:
TRAFFIC SOURCES—>SOURCES–>SEARCH–>ORGANIC

It appears that you may have to re-adjust a few new changes in Google Analytics. Previously when looking at the “Keywords” it would list a nice overview phrase such as:

“Search sent 134,239 total visits via 53,902 keywordsContinue reading New Google Analytics – How Many Keywords? – Where is it?