According to recent studies……..
Banner ads: 1%
Targeted email: 1.2%
TV spots: 1.4%
“By accident”: 2.1%
Magazine ads: 4.4%
Word-of-mouth: 20%
Random surfing: 20%
Search Engines: 46%
The Top Ways that Websites are Discovered per percentages
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WordPress: ‘http error crunching’ message when uploading files?
01– Open your .htaccess file located in your blogs root (in a text editor)
02– Add the following code to the beginning of the file and Save
AddType x-mapp-php5 .php Continue reading WordPress: ‘http error crunching’ message when uploading files?
WordPress: How to remove ‘Admin’ Login Button from the Header (if in theme)
01– Open up file “Header.php” in your theme files
Continue reading WordPress: How to remove ‘Admin’ Login Button from the Header (if in theme)
WordPress: Change Default “Blogroll” into “Links”
01– In your Dashboard left column, locate Links–>Link Categories
Continue reading WordPress: Change Default “Blogroll” into “Links”
WordPress: Adding a link to Authors in your theme (which is not the default)
01- Change in the your theme files
– Single.php
– Archive.php
– Index.phpLocate the code:
02-
<?php the_author(); ?> Continue reading WordPress: Adding a link to Authors in your theme (which is not the default)
10 Steps on How to build ‘Thought Leadership’ content in Inbound Marketing
To clarify the term: “Thought Leadership” is essentially is having “innovative ideas” and/or contributing articles on those ideas that influence or teach others.
The steps below can be used in ANY market or industry though for sake of this article I am targeting “Inbound Marketing”
01- Research the Negatives.
What are others in your field complaining about?
This presents an opportunity to reach out and release solutions to these issues
02- What are others asking about?
You can look to forums, Linkedin, Yahoo Answers and related type info portals to target “Content of interest”
03- Set up a Google Alert account – http://www.google.com/alerts
You can receive daily or weekly topics of interest based on your target keywords – Great way to stay on top of what the markets are talking about. There are other trend sites which we will cover more in depth in future articles.
04- Competitive Analysis
What are the competitors getting coverage in?
Can you contribute your own perspective or inspire a new direction?
Do you even agree or do you hold insight that suggests otherwise? Continue reading 10 Steps on How to build ‘Thought Leadership’ content in Inbound Marketing
Marketing: 4 Top ways to Earn Attention (per David Meerman Scott)
Note: per live seminar
01- Buy Attention
(spend spend spend – buy adverts, tradeshow booth, yellow pages, ads, tv, radio)
02- Bug People
(calls, sales folks, saturate with unwanted medias)
03- Beg People
(Blasting: PR releases, Media Attention Seekers…The here i am, look at me approach)
04- Earn Attention
(Inbound Marketing – see further notes on this) Continue reading Marketing: 4 Top ways to Earn Attention (per David Meerman Scott)