To clarify the term: “Thought Leadership” is essentially is having “innovative ideas” and/or contributing articles on those ideas that influence or teach others.
The steps below can be used in ANY market or industry though for sake of this article I am targeting “Inbound Marketing”
01- Research the Negatives.
What are others in your field complaining about?
This presents an opportunity to reach out and release solutions to these issues
02- What are others asking about?
You can look to forums, Linkedin, Yahoo Answers and related type info portals to target “Content of interest”
03- Set up a Google Alert account – http://www.google.com/alerts
You can receive daily or weekly topics of interest based on your target keywords – Great way to stay on top of what the markets are talking about. There are other trend sites which we will cover more in depth in future articles.
04- Competitive Analysis
What are the competitors getting coverage in?
Can you contribute your own perspective or inspire a new direction?
Do you even agree or do you hold insight that suggests otherwise? Continue reading 10 Steps on How to build ‘Thought Leadership’ content in Inbound Marketing