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Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings and advises others on industry updates.

Inbound Marketing defined – The 3 Areas of Online Marketing


You may be new to the term but the idea has been around for quite a few years. I’ve heard it called by different names, World Wide Rave, Online marketing, New marketing, Next Phase, Relationship Marketing and Modern Marketing. However really the foundation is based on 3 things:

Continue reading Inbound Marketing defined – The 3 Areas of Online Marketing

Why is Sitemap essential to SEO? (sitmemap.xml)

Ok, this has been an issue that has bugged me from first report by the SEO industry….
The statement is that sitemaps have no SEO value to your on page SEO

Though I disagree, and have tested this numerous times.

Let’s fix that statement:
Sitemaps dont provide SEO however they DO  help the search engines find your pages better and quicker. SEO is the art of getting found in the Search Engines, therefore sitemaps do off er SEO value!

OK, take that a step further and simplify:
Sitemaps help get pages found by search engines = SEO is about getting found! Continue reading Why is Sitemap essential to SEO? (sitmemap.xml)

Why a favicon.ico is important to SEO? (custom favorites icon)

Not an often written subject, I believe a firm SEO’ed package delivery must include a CUSTOM icon for your home page

What is favicon.ico? – Simply that little icon that appears in your browsers favorites

Oh, that thing – why important?

Simple analogy = users see = users may find or investigate quicker

OK, I get it..now how do I create one?

01-  create a custom icon graphic 16×16 pixels (note at such small size usually a letter or 2 or small icon is appropriate

02– yep, save that on your computer as a jpg Continue reading Why a favicon.ico is important to SEO? (custom favorites icon)

Is your site SEO friendly – 10 Quick steps to simple optimization

SEO Friendly? – A few quick steps to give your site a boost in the SERPS

01– Heading tags? (Meta Title tag, Description tag)?

02- Smart – ALT tags?

03- Images named per keywords

04- Keywords as Anchor Links

05- Interlinking | internally linked pages
    Interlinking based on Categories, relevant subject matter

06- File names separated by hyphens? (inbound-marketing.html = better than inbound_marketing.html)

07– File names (named) relevant to content  Continue reading Is your site SEO friendly – 10 Quick steps to simple optimization

WordPress: How to change the default ‘admin’ user login name?

While the process is simple, I still advise caution in following the steps as written – in other words, if in doubt save a backup first

01- Using your hosts MySQL administration tool (called usually phpmyadmin thru the MySQL menu), locate and select your WordPress database for  your blog

This should open up your phpmyadmin window

Now select your database name
(Ex: d60702954)

02– From your WordPress database, locate and select the WP_USERS TABLE (Note: the wp prefix may differ) and then click the BROWSE icon

03– Locate ADMIN and click the EDIT icon (on left) Continue reading WordPress: How to change the default ‘admin’ user login name?

Facebook Fan page – How to Select all friends at once (using Suggest all Friends)

This tutorial assumes you have signed up for both a personal profile in Facebook and created a Fan or Business page
If not,  this won’t work as you have to suggest friends from your personal profile TO your Fan page
Fan pages themselves cannot suggest friends

01– Must use Mozilla Firefox Browser for this to work
(Install per http://www.mozilla.com)

02- Install free plugin “Greasemonkey
https://addons.mozilla.org/en-US/firefox/addon/greasemonkey/

03– Install “Facebook invite all friends button” per script (click install)
http://userscripts.org/scripts/show/89653

04– You will have to restart Firefox on each install
(also let it upgrade to most recent version if the prompt comes up) Continue reading Facebook Fan page – How to Select all friends at once (using Suggest all Friends)