Marketing: 4 Top ways to Earn Attention (per David Meerman Scott)

Note: per live seminar

01- Buy Attention
(spend spend spend – buy adverts, tradeshow booth, yellow pages, ads, tv, radio)

02- Bug People
(calls, sales folks, saturate with unwanted medias)

03- Beg People
(Blasting: PR releases, Media Attention Seekers…The here i am, look at me approach)

04- Earn Attention
(Inbound Marketing – see further notes on this)

Source: Live Seminar

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