How do I get one of those cool Facebook URLs?
How can I change my username for my fan page?
How can I get my Facebook site address to look more like Oprah’s?
How can I claim my Facebook Fan Page Username?
This has been a nagging problem I’ve dealt with over the years for any business wanting to kick start their Facebook page AND change their FB url to a proper to username that doesnt look like this:
First let’s get a few facts out of the way:
01- Facebook requires at least 25 LIKES before you are able to change your name to a user name (vanity URL)
02- Getting started with people LIKING you when you have very little followers is many times a HUGE ordeal (and takes time)
(thru traditional means) Continue reading How to get a Facebook Fan page username (Vanity URL) in an hour?
I would like to thank David Meerman Scott for his initial thoughts on this. This prompted me (after one of his seminars) to take the idea a bit further to introduce solutions to the statements so that marketers have a direction or initial game plan.
The initial points represent the new laws of marketing in the 21st century
01- Generally People don’t care about your product
02- People care about themselves
03- People care about solving their problems
These were my takeaways from this session, however it got me thinking on a proposal game plan if these were what marketers were facing. The following is suggested 10 step marketing take-action plan.
(Address the problems where the problems are – (Forums, social media outlets (FB, Twitter, Linkedin…)
02- Thought Leadership
(This is a segue off of step 1 – if you can establish yourself as a thought leader, then you can leverage action plan #1 even more)
03-Email blasts (from op tin lists) (Email automation)
(Don’t just market, don’t just sell – Focus on solving first , product 2nd as a solution)
04-Useful Press Releases (targeted problem solving agenda)
(Address the problems head on, put self promotion on the back burner) Continue reading Marketing your service, 10 Steps to selling your products in the 21st Century
According to recent studies……..
Banner ads: 1%
Targeted email: 1.2%
TV spots: 1.4%
“By accident”: 2.1%
Magazine ads: 4.4%
Random surfing: 20%
Search Engines: 46%
The Top Ways that Websites are Discovered per percentages
To clarify the term: “Thought Leadership” is essentially is having “innovative ideas” and/or contributing articles on those ideas that influence or teach others.
The steps below can be used in ANY market or industry though for sake of this article I am targeting “Inbound Marketing”
01- Research the Negatives.
What are others in your field complaining about?
This presents an opportunity to reach out and release solutions to these issues
02- What are others asking about?
You can look to forums, Linkedin, Yahoo Answers and related type info portals to target “Content of interest”
03- Set up a Google Alert account – http://www.google.com/alerts
You can receive daily or weekly topics of interest based on your target keywords – Great way to stay on top of what the markets are talking about. There are other trend sites which we will cover more in depth in future articles.
04- Competitive Analysis
What are the competitors getting coverage in?
Can you contribute your own perspective or inspire a new direction?
Do you even agree or do you hold insight that suggests otherwise? Continue reading 10 Steps on How to build ‘Thought Leadership’ content in Inbound Marketing
Note: per live seminar
01- Buy Attention
(spend spend spend – buy adverts, tradeshow booth, yellow pages, ads, tv, radio)
02- Bug People
(calls, sales folks, saturate with unwanted medias)
03- Beg People
(Blasting: PR releases, Media Attention Seekers…The here i am, look at me approach)
04- Earn Attention
(Inbound Marketing – see further notes on this) Continue reading Marketing: 4 Top ways to Earn Attention (per David Meerman Scott)
01– Create Relevant Engaging Landing Pages
02- Create & Submit your RSS feeds to Social Channels
03- Buy Relevant (names) Domains (relevant domain names are top SEO performing metric)
04– Re-Evaluate your Webpages (page by page) fine tune on-page SEO
05– Locate any duplicate content on your site and re-write or delete
06– Create Social Media Business profiles Continue reading 12 Steps to Improving your online traffic ranks