On-page SEO: How well is your article ranking? – The right way to measure your results

While your results will vary depending on what words you use, I have found the best way to get a true scope is by limiting as much as possible. Though this requires a bit of demonstration:

So we will use an example to show the difference

01- First make sure you are logged out of Google (gmail) as it will skew the results in your favor. This need to be done so you get a true result rather than one that is based on your web profile.

Ok, now I will use an example to show the difference:

The article is one called :

Film Review: Henry Portrait of a Serial Killer (1986)

Now as we fine tune the search, the object is to take out the special words that might make the search more specific, meaning that the results would be less likely searched. In the 3 examples I’ve taken out specific variables to keep the article as close to a wider search than specific.

As you see the ranking went down in each of the searches from #2, to #6 to #12

The last one is closer to a wider search entry so my ranking for that article would be 12

Film Review: Henry Portrait of a Serial Killer (1986) = 2
Film Review Henry Portrait of a Serial Killer = 6
Review Henry Portrait of a Serial Killer = 12

you’ll want to approach all your ranking checks this way, trying to keep the search more vague so that you can get a true idea of where your article ranks

Here is another example:

Article title:
45 Top Ways to get Twitter Followers | The definitive guide

45 Top Ways to get Twitter Followers | The definitive guide = #1
Top Ways to get Twitter Followers guide = #11
Top Ways to get Twitter Followers #57

So in summary, this article streamlined down to a more typical array of search words comes in at #57

We could also streamline it down more to :

Top Ways to get Followers
(though really the emphasis here is on Twitter)

so it might be:

Ways to get Twitter Followers

Takeaway:
– In summary, your main object is to rank as high as you can for an array of words that are as nonspecific as possible, as the common person will not usually type in specifics (like “The definitive guide”, or “45 Top Ways”)

– Check your article rankings form time to time, as this will red flag if your article might need some more “on page” SEO care added to it

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About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings and advises others on industry updates.
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