The Death of 1 Page SEO Sites


Sure you know the scoop by now. Pick out your keywords, grab a handfull or more of keyword URL domains and plant your seed sites into ground. The MO for this was, by doing this you claim important keyword traffic with a site URL that is also called your target keyword. Makes Sense?

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I believe the technical term for this approach is called “One-Page Doorway Domains

So here’s the skinny. That worked for awhile and on few instances still works to some level. Though this, like any SEO tactic stars to become oversaturated, predictable and less effective.

Why? Because the SERPS also make adjustments to demand more from their sites.

Matt Cutts of Google delivers what appears to be bad news for mini-sites

According to the post, Google is once again changing their algorithm to penalize sites that “don’t have much content “above-the-fold”.

“In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.”

Does anyone get why this is necessary? Spammers.
Spammers jumped on this trend and began to infiltrate with hundreds of these value 1 page sites in effort to lure you to a main “hub” site.

So now what? what can you do?

Well it points to the age old statement that “less is more” but in this case…it’s more is more”

Web Designers are urged to reevaluate your micro-SEO sites and turn them into real sites. In this case i’m guessing that, that means at least a minimum of 5 pages. Each should interlink in an appropriate manner. Each should have at least 400-500 words of value content. Each incorporate white hat SEO and THEN use this site as leverage to refer to your main site.

SOMETHING TO CONSIDER:

It’s becoming apparent to surfers, marketers, and search engines that taking out a domain called “my-keyword-keyword.com is becoming a sign of untrusted spammers. In fact it’s done so much that, the traffic advantage of yesterday is quickly fading.

TAKEAWAY:

Evaluate your micro sites and build them into solid sites rather than 1 page flyers. Based on the basis that every page is a potential additional entry point, you can bring more value to your sites, thus creating more qualified traffic.

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About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings.
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One Response to The Death of 1 Page SEO Sites

  1. Alan says:

    Interesting interpretation, the actual google blog is here http://googlewebmastercentral.blogspot.co.uk/2012/01/page-layout-algorithm-improvement.html. I interpret this as an attack on excessive above the fold adverts, not doorway sites. that said, I thought doorway sites were devalued quite a while back.

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