It never fails to amaze me how companies refuse to let go of their precious meta-keywords tags from web pages. Somewhere down the line years ago….someone told them to add meta-keywords to every page on their site to rank well.
This question has a tendency to get thrown around in various ways. On one hand we have the articles that profess “not” to show ROI since it’s hard to put a value on the strength of 1 visitor (potential client, visitor, competitor or other) and YOUR VALUE that of creating a healthy site. Other articles get into the complications of if” Social media counts and if your SEO efforts have impact on Referrals should they also be included?”…and so on……….
Why is it imperative for companies to practice SEO, and adhere to search engine change, and what does this mean for web sites? Continue reading Why SEO at All?
Search Engines in 2014:
The arena has changed from previous years in which a website could use “keyword stuffing tactics” in content without value for the user to potentially gain rankings. Google has re-written their search engine to promote a new approach that analyzes a page for relative semantic value. (The official industry name for this change is called “Hummingbird“)
The Google “Hummingbird” algorithm update has effectively killed “exact keyword matching” used as a past SEO tactic. This was also propagated by algorithm updates such as “Panda” and “Penguin” in 2013-2014 which in addition have directly dealt with techniques used to “game” or influence the system of search.
While there are many options you can take for adding more schema.org categories to your local business page microdata, I have found the following as a great base to use as a template for your own modification. Before you begin, you must enter your business information in the following “Google local tool box“. (You can skip items such as “description” if you’d like)
With SEO rapidly changing and the scope of the Internet taking on new forms, a new base of terms has emerged in the interest of re-defining how data is interpreted in search engines. The subject of “structured data” is not entirely new, though it has found new life within the last few years as search engines are evolving and eliminating the garbage factors that have plagued search since the beginning.