SEO continues to get more specific and a bit harder the case of SERPs and gaining leverage. In many respects its becoming the Web that we wished for, for so many years. Though as SEO’s that means we need to wear our hats a little differently and be willing to nut-up to the changes.
The titles continue to roll in:
OVER OPTIMIZATION TO BE PENALIZED IN FAVOR OF GREAT CONTENT
What does this mean, and what are the solutions? Well if you’ve been keeping to the MO that has been preached for years, this means that if you are a great content creator…and fill your pages with valuable, semantic, relative content….you should be just fine.
If you’ve been using shortcuts to implore clever SEO tactics in the effort to overshadow lousy or small inadequate content, then this article is for you. Let’s take a look at whats being said:
Google has announced that they will be cracking down harder on sites that use SEO to the extreme without really offering value. This change includes “penalty” targeting sites that over optimize. The stated purpose is to “level the playing field” Continue reading SEO Over Optimization Warnings – Steps to Take in 2012
Sure you know the scoop by now. Pick out your keywords, grab a handfull or more of keyword URL domains and plant your seed sites into ground. The MO for this was, by doing this you claim important keyword traffic with a site URL that is also called your target keyword. Makes Sense?
I believe the technical term for this approach is called “One-Page Doorway Domains”
So here’s the skinny. That worked for awhile and on few instances still works to some level. Though this, like any SEO tactic stars to become oversaturated, predictable and less effective.
Why? Because the SERPS also make adjustments to demand more from their sites.
Matt Cutts of Google delivers what appears to be bad news for mini-sites
According to the post, Google is once again changing their algorithm to penalize sites that “don’t have much content “above-the-fold”.
“In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.” Continue reading The Death of 1 Page SEO Sites
This has often been a question asked especially in regards to WordPress Blogs. I found this great site, that takes care of the whole coding process for you. Once complete paste this code into one of your “text” widgets in your sidebar
Example code used for client http://mommasays.net/ (below)
The code I generated has been listed below (in case the site listed above is no longer active)
<div align=”center” style=”padding: 5px;”><img src=”http://mommasays.net/images/mommasays-button.png” title=”MommaSays.net” alt=”MommaSays.net” /></div><textarea style=”background:#f0f0f0;border:solid 1px #999999; color: #777777; font-size: 90%; height:45px; margin:auto; text-align: left; padding: 2px 0 2px 5px; display: block; width: 90%;”><div align="center"><a href="http://mommasays.net" title="MommaSays.net" target=”_blank”><img src="http://mommasays.net/images/mommasays-button.png" alt="MommaSays.net" style="border:none;" /></a></div></textarea> Continue reading WordPress: How to add a “Grab My Code” button area to Sidebar?
Those of you who still rely on the old method of updating your Yahoo Site Explorer data, you can finally move forward. It was announced that Bing and Yahoo data would be merging a while ago. Confirmation of this came form a recent email I received from Yahoo themselves a week ago, that stated they would no longer be supporting Yahoo Site Explorer
The organic search listings on Yahoo! Search is now powered by Bing in the US and Canada. Webmasters should begin familiarizing themselves with the Bing Webmaster Center tool, as Yahoo! Site Explorer is being phased out in such markets. Data available in Site Explorer may no longer be valid for Bing-powered markets.
For SEO purposes, this is actually a good thing, as we can now concentrate on one data center to monitor. Namely Bing Webmaster Tools in which under :”Rank and Traffic Stats” you’ll see the Yahoo and Bing logos side by side.
In a recent run of Rank Checker I did notice a previously non-Yahoo listed site actually showing data now. I think more than a few would agree, that the Yahoo prudish structure of doing things (and charging) is a welcome good riddens in this department. Continue reading Yahoo Site Explorer has moved on
Sometimes, you will find the need to pump in an RSS feed from your Twitter account. This used to be pretty easy, though Twitter has been screwing around with the RSS buttons and options they used to show. So when you go to your page (logged in or not), this former function seems to be missing.
Have no fear as I have 2 shortcuts for you.
Not a big deal, use the 2 URLS below and replace the “XXXX” with your Twitter page name.
Here is how the RSS feed for the SimpleInbound feed looks
To Get an RSS feed on mentions
To get an RSS feed on your posts
http://twitter.com/statuses/user_timeline/xxxx.rss Continue reading Twitter: How to access your Twitter RSS Feeds?
While Yahoo Pipes seems to be limited to 10 feeds per module, the way around that is to add more modules and then use a UNION module to connect them together. Please see visual example below.
There of course is the other way, which is to build a Yahoo Pipes feed and then take that output feed and feed it into a new feed (as 1 input instead of 10) but I prefer the first way.
In Yahoo Pipes, you can choose between 2 options
Fetch Feed = you enter in the RSS feed directly (the actual RSS page)
Fetch Site Feed = you enter in the general site (such as www.microsoft.com), and if there is a feed on the site, it will find it.
If prefer “Fetch Feed” so the pipes doesnt have to work as hard