IMPORTANT GOOGLE UPDATES
(Things to know and consider)
– The last 3 years have erased a decade of “old school SEO practices”
– Google has figured out “user intent”, and getting better at it.
– Google looks at language used, not just keywords.
– Now uses “machine learning” to feed ranking determinations (over a Google employee’s input) and “deep learning” to make adjustments (aka – algorithms that build algorithms). Continue reading SEO Recommendations for 2016+
This question has a tendency to get thrown around in various ways. On one hand we have the articles that profess “not” to show ROI since it’s hard to put a value on the strength of 1 visitor (potential client, visitor, competitor or other) and YOUR VALUE that of creating a healthy site. Other articles get into the complications of if” Social media counts and if your SEO efforts have impact on Referrals should they also be included?”…and so on……….
Continue reading How to Show ROI on SEO Simply in 4 Steps
Why is it imperative for companies to practice SEO, and adhere to search engine change, and what does this mean for web sites? Continue reading Why SEO at All?
Search Engines in 2014:
The arena has changed from previous years in which a website could use “keyword stuffing tactics” in content without value for the user to potentially gain rankings. Google has re-written their search engine to promote a new approach that analyzes a page for relative semantic value. (The official industry name for this change is called “Hummingbird“)
Continue reading How to Optimize Your Content for SEO in 2014
The Google “Hummingbird” algorithm update has effectively killed “exact keyword matching” used as a past SEO tactic. This was also propagated by algorithm updates such as “Panda” and “Penguin” in 2013-2014 which in addition have directly dealt with techniques used to “game” or influence the system of search.
Continue reading What Do the Articles Mean by the Phrase SEO IS DEAD
Welcome back, I’ve got a few tips on how the big boys make the best of their Youtube videos by providing plenty of SEO opportunities to each video. While the YouTube front is always changing, there are some basic areas that you can provide a pretty good round of SEO to each video to provide avenues for more traffic to your hub site.
Youtube has been listed as the second largest search engine. Which means you can potentially get more traffic from Youtube than Bing / Yahoo!
To start off, there is no better way to drive this idea home than YouTube’s own advice!
Check out the image from Youtube’s suggestion. If this isn’t a hint, I don’t know what is!
A great followup piece of advice also comes form Youtube’s advice on thumbnails! Continue reading SEO your YouTube! 2013 – The Complete Guide
Welcome to my annual posting of new trends, changes and predictions occurring within the SEO industry. Now to be fair, my data is collected, compiled, evaluated and re-processed to bring you the most up to date trends and concerns within the SEO industry. As a process, I believe the best bet is to collect the best opinions and rumors reported from multiple sources, so that I can stay a bit more comprehensive from a collective perspective. The following are suggestions and “gut” instinct trends to expect in 2013
In reflection, we need to point out 2 of the biggest changes that occurred last year on the Google end of things. These updates pretty much changed the playing field for SEO professionals: Continue reading SEO: Updates and Predictions for 2013