Category Archives: Marketing

Facebook, Inbound Marketing, Marketing, Social Media, YouTube

Prepping HD Video (High Definition) for Facebook and Youtube:

There are few tutorials on the web, that give more detailed info on using software to prep HD video.
If you know how to use a video program such as “Premiere“, “AfterEffects” or “Final Cut Pro“, your really going to need the proper settings that are recognized by the social media sites.

In simple form, the output video should be:

– 1920 x 1080

– H.264 (codec compression)

– Audio 44 (AAC)

– Stereo

– size kept under 1 GB

Once you have this file formatted in this output, as you upload to YouTube of Face book, the site uploader will recognize your file as HD.

Usually this is also indicated by the pull downs on the video that show different sizes to play it by.
In YouTube….the 4 arrow icon should now default to HD on play (full screen)

In Face book…it has a similar operation but in essence it will automatically add that little [HD] symbol Continue reading Prepping HD Video (High Definition) for Facebook and Youtube: →

Inbound Marketing, Marketing, SEO

On-page SEO: How well is your article ranking? – The right way to measure your results

While your results will vary depending on what words you use, I have found the best way to get a true scope is by limiting as much as possible. Though this requires a bit of demonstration:

So we will use an example to show the difference

01– First make sure you are logged out of Google (gmail) as it will skew the results in your favor. This need to be done so you get a true result rather than one that is based on your web profile.

Ok, now I will use an example to show the difference:

The article is one called :

Film Review: Henry Portrait of a Serial Killer (1986)

Now as we fine tune the search, the object is to take out the special words that might make the search more specific, meaning that the results would be less likely searched. In the 3 examples I’ve taken out specific variables to keep the article as close to a wider search than specific.

As you see the ranking went down in each of the searches from #2, to #6 to #12

The last one is closer to a wider search entry so my ranking for that article would be 12

Film Review: Henry Portrait of a Serial Killer (1986) = 2
Film Review Henry Portrait of a Serial Killer = 6
Review Henry Portrait of a Serial Killer = 12 Continue reading On-page SEO: How well is your article ranking? – The right way to measure your results →

Inbound Marketing, Marketing

Yahoo Pipes: Building an Custom RSS Feed to your tastes

Creating a Combined RSS Feed
How to aggregate a Feed?
Combining RSS news feeds into 1 feed using Yahoo Pipes
A quick intro to Yahoo Pipes

RSS feeds are the heart of online news and media these days. Simply enough if you have one, visitors can subscribe and get to all your updates in one shot so that they can bookmark it.  Often you may want to create a feed that combines several sites into your own custom RSS feed collectively.

I often do this so that I can click on 1 bookmark and get the latest news from several sites at once

There have been a few sites that allow you to do this, though the problem is that sometimes they don’t stick around if they are not well established enough. One site I used to use was http://www.rssmix.com/  though there are times when its been down so it hasnt been as reliable as I would like.

So I found Yahoo Pipes, and even though it is nerdy in look and feel it’s actually quite robust and reliable.
That’s ok, because that is what this article is going to help you do…understand the Y pipes! (Click illustration for larger view)

01– go to http://pipes.yahoo.com/pipes/

02– Join or sign in

03– Real quickly on the tap nav, “My Pipes” is where your created “pipes” WILL RESIDE. To create a new one, you’ll want to click the “CREATE A PIPE”

04– Ok, here is where you scratch your head and go….what the heck is this? It’s ok, As I’m providing a step by step, so that its relatively painless.

CREATING A WORKING YAHOO PIPE: (your custom combined feed)

05– I’ve provided an illustration to help guide you. The example I’m using combines several SEO sites RSS feeds into 1 output Feed. Continue reading Yahoo Pipes: Building an Custom RSS Feed to your tastes →

Facebook, Inbound Marketing, Marketing, Social Media

How to create a Facebook Business or Fan page?

Facebook fan page steps?
How to get my business on Facebook?
Kickstarting my Fan page?

(Note: you must have a working personal page first, so that you can be an admin of your business page)

What does that mean?
1- create a personal FB profile page THEN follow below
______________________________________

01– http://www.facebook.com/pages/create.php

02– Select what your page will be (brand, product, business…)

03– Hooray – your on your way! Continue reading How to create a Facebook Business or Fan page? →

Inbound Marketing, Marketing

How to Check your Page Rank and Alexa Rank Quickly?

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I love when I find a free piece of “online” software that produces results fast and cleanly. The website I’m recommending here is called Bulk Domain http://www.bulkdog.com/ and let’s you check on rankings for yourself and 19 other sites.

As an Inbound Marketing consultant this quick step may save you manual time when you are in a pinch on some turnaround ranking info.

01– Enter up to 20 domains in the left box Continue reading How to Check your Page Rank and Alexa Rank Quickly? →

Inbound Marketing, Marketing, Social Media, Twitter

45 Top Ways to get Twitter Followers – The definitive guide

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How do I increase my Twitter following?
How do I get followers faster?
How do I build an authoritative Twitter profile?
How do others get huge followings in a very short time (that are not celebrities)?
Help! What am I doing wrong – I need Twitter Followers?

Sound familiar?

This is something I get asked all the time. Namely how do I build up my Twitter Followers. Now there is a best practiced rule of thought here. That thought is you do it organically by engaging , conversing, promoting (your profile), and becoming a part of the community that other would WANT to follow. However, there still is the interest in marketing that wants quick results for appearance or authority sake. The following methods are ways in which you can elevate your Twitter followers

For clarification though I’ve divided it into 2 lists that distinguish the approach, both work under different principles.

BEST PRACTICES: (White Hat)

01- Thought leader
Become a thought leader by introducing compelling articles, others will take notice if you apply this to your niche or market

02- Engage | Interact | Add Value
(by commenting and following others, you can increase your exposure on “their” Twitter pages and to their followers

03- Self promotion 1
(Add your Twitter url to your email signatures)

04- Self promotion 2
(Add your Twitter url to your direct mailers or printed materials)

05- Self promotion 3
(Add your Twitter url videos, webinars, TV commercials, ads)

06- Self promotion 4
(Add your Twitter url to your press releases)

07- Self promotion 5
(Add your Twitter url to your FORUM signatures)

08- Add your Twitter url to your social profiles (About me, Bio, Description)
(Add to FB, Linkedin, Myspace…)

09- Post Twitter URL to your viral Youtube video “Descriptions”
(Example: http://twitter.com/simpleinbound – The tutorial demonstrates best practices as a Twitter user…….)

10- SEO your profile
(Fill out your Twitter bio, web site URL and description with rich relevant keywords

11- Add your business to your profile name (your user name in SETTINGS)
Example: Joe Taylor – Mechanic Parts

11- Button or callouts
(Very effective – if you have a popular blog, adding a Twitter button or widget towards near the top column can be one of the most effective methods)

12- Call to Action in articles (relevant anchor links)
(Either your own published articles or articles you submitted elsewhere – relevant anchor links are great ways to provide traffic and followers Continue reading 45 Top Ways to get Twitter Followers – The definitive guide →

Inbound Marketing, Marketing, SEO

Top 5 Google Operators to use in searches – Explained

Notes:
– No spaces | replace “simpleinbound.com” with your own website
– Using Google modifiers you can enter search queries that bring more specific results

How to enter Operators in Google search?
Example:

link:www.google.com
 
RECOMMENDED OPERATORS:
_____________________________

01- LINK:

link:simpleinbound.com

What? – gives you a general idea of how many links back YOU are getting

Notes:
01- don’t use the word LINKS as the results are different –     links:yoursite.com
02- you can use with or without WWW (same results)

__________________________________________ Continue reading Top 5 Google Operators to use in searches – Explained →