Inbound Marketing, Marketing The Top Ways that Websites are Discovered per percentages According to recent studies…….. Banner ads: 1% Targeted email: 1.2% TV spots: 1.4% “By accident”: 2.1% Magazine ads: 4.4% Word-of-mouth: 20% Random surfing: 20% Search Engines: 46% The Top Ways that Websites are Discovered per percentages