Category Archives: SEO

SEO Articles & Advice:

Search Engine Optimization – The art of optimizing your web site to get found by search engines. Look here for all things SEO!

How to create a Company profile in LinkedIn?

How to create a company profile?
Creating a Company within LinkedIn?
How TO Build Your Company’s Profile on LinkedIn?
How To Use LinkedIn To Generate Business?
How to Make a LinkedIn Company Profile?

01- (login first) – (must have an account with LinkedIN
http://www.linkedin.com/

METHOD #1

02– Start Directly at
http://www.linkedin.com/company/add/show

METHOD #2
02– Or do a search from the top tab “Companies” and then “Search Companies
– Do a search for your company, or company name
– If no results come up then select “Add a Company Profile” for (your company name)

03– Add name of company that you want to add Continue reading How to create a Company profile in LinkedIn?

301 redirect WWW to non WWW (.htaccess)

In some cases you’ll want to make sure and re-direct all usage of WWW to you non WWW web address. This will also consolidate your homepage link juice to make sure that only 1 url is getting credit rather than 2. The formal term for this is “URL canonicalization”

01- Open your .htaccess file in notepad

02- paste in the following code at the top of the document (replace yoursite.com with your own site address)

RewriteCond %{HTTP_HOST} ^www.yoursite.com [NC]
RewriteRule ^(.*)$ http://yoursite.com/$1 [L,R=301]

03– save and overwrite your previous file (in root)

Note: you’ll also want to add the additional 301 redirects for the following reasons:

A site can have up to 4 variations. Though what that means is that your link popularity could also be divided between these variations.

Assuming your site address is http://yoursite.com, you”ll want to have the other 4 variations redirected to http://yoursite.com

Those other variations could be:
http://yoursite.com/index.htm
http://yoursite.com/index.html
http://www.yoursite.com/index.htm
http://www.yoursite.com/index.html

(Now its important to note this level of scrutiny should only be limited to your home page)
(you should also write your code depending on how your end desired URL should look)

Now to further the above code, I also suggest adding the following to and END RESULT like this:

RewriteCond %{HTTP_HOST} ^www.yoursite.com [NC]
RewriteRule ^(.*)$ http://yoursite.com/$1 [L,R=301]

redirect 301 /index.html http://yoursite.com/
redirect 301 /index.htm http://yoursite.com/

Continue reading 301 redirect WWW to non WWW (.htaccess)

Top 5 Google Operators to use in searches – Explained

Notes:
– No spaces | replace “simpleinbound.com” with your own website
Using Google modifiers you can enter search queries that bring more specific results

How to enter Operators in Google search?
Example:

link:www.google.com
 
RECOMMENDED OPERATORS:
_____________________________

01- LINK:

link:simpleinbound.com

What? – gives you a general idea of how many links back YOU are getting

Notes:
01- don’t use the word LINKS as the results are different –     links:yoursite.com
02- you can use with or without WWW (same results)

__________________________________________ Continue reading Top 5 Google Operators to use in searches – Explained

How to get a Facebook Fan page username (Vanity URL) in an hour?

How do I get one of those cool Facebook URLs?
How can I change my username for my fan page?
How can I get my Facebook site address to look more like Oprah’s?
How can I claim my Facebook Fan Page Username?

http://www.facebook.com/oprahwinfrey

This has been a nagging problem I’ve dealt with over the years for any business wanting to kick start their Facebook page AND change their FB url to a proper to username that doesnt look like this:

http://www.facebook.com/pages/SimpleInboundcom/229145510434227

First let’s get a few facts out of the way:

01- Facebook requires at least 25 LIKES before you are able to change  your name to a user name (vanity URL)

02- Getting started with people LIKING  you when you have very little followers is many times a HUGE ordeal (and takes time)
(thru traditional means) Continue reading How to get a Facebook Fan page username (Vanity URL) in an hour?

Inbound Marketing defined – The 3 Areas of Online Marketing


You may be new to the term but the idea has been around for quite a few years. I’ve heard it called by different names, World Wide Rave, Online marketing, New marketing, Next Phase, Relationship Marketing and Modern Marketing. However really the foundation is based on 3 things:

Continue reading Inbound Marketing defined – The 3 Areas of Online Marketing