Category Archives: Inbound Marketing

Wearing the mask of a few classifications, Inbound Marketing is the art of getting found, converting and analyzing for lead generation. Still with all written it remains misunderstood in the realm of marketing. I hope to guide you to better understanding and solutions.

Inbound Marketing, Linkedin, Social Media

How to set Admin permissions for a LinkedIn company profile?

How to give Admin rights to other users on a Linkedin company page?
How to add permissions to Linkedin Company profile?
How to Change your company page in LinkedIn or administer rights?

Notes:
This is assuming you’ve already created a company profile
– you must have a LinkedIn profile
– others you want to add must have a LinkedIn profile
– You must already be an admin for the company profile

01- Select your company (under COMPANIES tab)

02– On the right look for the blue button “Admin Tools”

03– From the drop down, click Edit

04– Right away you’ll see a choice:

Company Pages Admins:
– All employees with a valid email registered to the company domain
– Designated users only Continue reading How to set Admin permissions for a LinkedIn company profile? →

Inbound Marketing, Linkedin, SEO, Social Media

How to create a Company profile in LinkedIn?

How to create a company profile?
Creating a Company within LinkedIn?
How TO Build Your Company’s Profile on LinkedIn?
How To Use LinkedIn To Generate Business?
How to Make a LinkedIn Company Profile?

01- (login first) – (must have an account with LinkedIN
http://www.linkedin.com/

METHOD #1

02– Start Directly at
http://www.linkedin.com/company/add/show

METHOD #2
02– Or do a search from the top tab “Companies” and then “Search Companies”
– Do a search for your company, or company name
– If no results come up then select “Add a Company Profile” for (your company name)

03– Add name of company that you want to add Continue reading How to create a Company profile in LinkedIn? →

Inbound Marketing, Marketing, Social Media, Twitter

45 Top Ways to get Twitter Followers – The definitive guide

1 Comment

How do I increase my Twitter following?
How do I get followers faster?
How do I build an authoritative Twitter profile?
How do others get huge followings in a very short time (that are not celebrities)?
Help! What am I doing wrong – I need Twitter Followers?

Sound familiar?

This is something I get asked all the time. Namely how do I build up my Twitter Followers. Now there is a best practiced rule of thought here. That thought is you do it organically by engaging , conversing, promoting (your profile), and becoming a part of the community that other would WANT to follow. However, there still is the interest in marketing that wants quick results for appearance or authority sake. The following methods are ways in which you can elevate your Twitter followers

For clarification though I’ve divided it into 2 lists that distinguish the approach, both work under different principles.

BEST PRACTICES: (White Hat)

01- Thought leader
Become a thought leader by introducing compelling articles, others will take notice if you apply this to your niche or market

02- Engage | Interact | Add Value
(by commenting and following others, you can increase your exposure on “their” Twitter pages and to their followers

03- Self promotion 1
(Add your Twitter url to your email signatures)

04- Self promotion 2
(Add your Twitter url to your direct mailers or printed materials)

05- Self promotion 3
(Add your Twitter url videos, webinars, TV commercials, ads)

06- Self promotion 4
(Add your Twitter url to your press releases)

07- Self promotion 5
(Add your Twitter url to your FORUM signatures)

08- Add your Twitter url to your social profiles (About me, Bio, Description)
(Add to FB, Linkedin, Myspace…)

09- Post Twitter URL to your viral Youtube video “Descriptions”
(Example: http://twitter.com/simpleinbound – The tutorial demonstrates best practices as a Twitter user…….)

10- SEO your profile
(Fill out your Twitter bio, web site URL and description with rich relevant keywords

11- Add your business to your profile name (your user name in SETTINGS)
Example: Joe Taylor – Mechanic Parts

11- Button or callouts
(Very effective – if you have a popular blog, adding a Twitter button or widget towards near the top column can be one of the most effective methods)

12- Call to Action in articles (relevant anchor links)
(Either your own published articles or articles you submitted elsewhere – relevant anchor links are great ways to provide traffic and followers Continue reading 45 Top Ways to get Twitter Followers – The definitive guide →

Inbound Marketing

WordPress: Adding Google Analytics to your WordPress Blog

01– sign up for a Google Analytics account

02- During sign up you will be taken to a Javascript code that you must past into your WordPress site

03– If you already have an account and dont know where your Google Analytics code is…no problem
– Look for your website name on the Google Analytics home page once logged in
– On the right you should see an “Edit” link (next to “delete”
– On the top of the next page look for “Profile Settings: ”
– Over to the right you’ll see the option “Check Status” click that link
– Now grab that code under “Paste this code on your site”

04– In your WordPress Theme folder look for the file “Header.php” Continue reading WordPress: Adding Google Analytics to your WordPress Blog →

Inbound Marketing, Marketing, SEO

Top 5 Google Operators to use in searches – Explained

Notes:
– No spaces | replace “simpleinbound.com” with your own website
– Using Google modifiers you can enter search queries that bring more specific results

How to enter Operators in Google search?
Example:

link:www.google.com
 
RECOMMENDED OPERATORS:
_____________________________

01- LINK:

link:simpleinbound.com

What? – gives you a general idea of how many links back YOU are getting

Notes:
01- don’t use the word LINKS as the results are different –     links:yoursite.com
02- you can use with or without WWW (same results)

__________________________________________ Continue reading Top 5 Google Operators to use in searches – Explained →

Facebook, Inbound Marketing

How many LIKES do I need to get a Facebook Username?

2 Comments

The current count is 25 to change your username.

– The term used to be called a Vanity URL in Facebook but has been simplified to Username– It used to be harder to find  to but has been added in your BASIC SETTINGS now

– You should claim your business name (username) ASAP, before someone else does – as names go fast and become unavailable

– Example: The process to get your Fan page web address looking more like this:
http://www.facebook.com/SimpleInbound

– You HAVE  to have a personal profile BEFORE claiming or creating a FAN PAGE
(yes this means 2 Facebook pages – YOUR PROFILE and YOUR FAN PAGE)
(Though you only need to sign up for one account) Continue reading How many LIKES do I need to get a Facebook Username? →

Facebook, Inbound Marketing, Marketing, SEO

How to get a Facebook Fan page username (Vanity URL) in an hour?

5 Comments

How do I get one of those cool Facebook URLs?
How can I change my username for my fan page?
How can I get my Facebook site address to look more like Oprah’s?
How can I claim my Facebook Fan Page Username?

http://www.facebook.com/oprahwinfrey

This has been a nagging problem I’ve dealt with over the years for any business wanting to kick start their Facebook page AND change their FB url to a proper to username that doesnt look like this:

http://www.facebook.com/pages/SimpleInboundcom/229145510434227

First let’s get a few facts out of the way:

01- Facebook requires at least 25 LIKES before you are able to change  your name to a user name (vanity URL)

02- Getting started with people LIKING  you when you have very little followers is many times a HUGE ordeal (and takes time)
(thru traditional means) Continue reading How to get a Facebook Fan page username (Vanity URL) in an hour? →