This latest tip is actually a cool “little known” SEO tip for getting the maximum value out of your Youtube clips. The “Captions” feature was added in 2009 to allow for captions to be added or translated to other languages. Though what you probably didn’t know is that this feature has also been updated to use its captions as part of Google’s and YouTube’s indexing! Now I’m sure you realize the advantage to that, however there is a process you need to spend a little bit of time to get this squared away. The takeaway is that all your audio words “could” help your indexing and SEO value. This might not be good for all, however it is especially good for marketing videos or tutorial clips.
First off you need to let the video create “Captions” on its own.
1- Click the Captions button located on the bottom of your clip, make sure that is says “Captions are on” Continue reading Youtube: SEO Tip – Using Captions to Gain Indexing!
SEO continues to get more specific and a bit harder the case of SERPs and gaining leverage. In many respects its becoming the Web that we wished for, for so many years. Though as SEO’s that means we need to wear our hats a little differently and be willing to nut-up to the changes.
The titles continue to roll in:
OVER OPTIMIZATION TO BE PENALIZED IN FAVOR OF GREAT CONTENT
What does this mean, and what are the solutions? Well if you’ve been keeping to the MO that has been preached for years, this means that if you are a great content creator…and fill your pages with valuable, semantic, relative content….you should be just fine.
If you’ve been using shortcuts to implore clever SEO tactics in the effort to overshadow lousy or small inadequate content, then this article is for you. Let’s take a look at whats being said:
Google has announced that they will be cracking down harder on sites that use SEO to the extreme without really offering value. This change includes “penalty” targeting sites that over optimize. The stated purpose is to “level the playing field” Continue reading SEO Over Optimization Warnings – Steps to Take in 2012
Sure you know the scoop by now. Pick out your keywords, grab a handfull or more of keyword URL domains and plant your seed sites into ground. The MO for this was, by doing this you claim important keyword traffic with a site URL that is also called your target keyword. Makes Sense?
I believe the technical term for this approach is called “One-Page Doorway Domains”
So here’s the skinny. That worked for awhile and on few instances still works to some level. Though this, like any SEO tactic stars to become oversaturated, predictable and less effective.
Why? Because the SERPS also make adjustments to demand more from their sites.
Matt Cutts of Google delivers what appears to be bad news for mini-sites
According to the post, Google is once again changing their algorithm to penalize sites that “don’t have much content “above-the-fold”.
“In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.” Continue reading The Death of 1 Page SEO Sites
The following SEO predictions are collected from a combination of personal studies and that of over 30 industry websites. It is thru this study that I have culminated the top and most anticipated movements within the SEO community. The points are noted and explained below:
1- Site Ownership of materials will take pecedence in the years ahead
Implementation of REL=author , REL=publisher tags to associate authorship from site TO articles TO Googe+ (a method implement to help identify ownership, battle spam, battle scrapers and more validate ranking / listings)
Add author tag to page – points back to your google + page as author = association and increase rankings
Google announced is implementing “signals” for which page is orignal and which is not
(these are being guessed as the new author / publisher tags)
2- Anchor Links will begin to devalue as high placement ranking indicators
(this is due to too many sites “gaming” this aspect of ranking)
However, there is “STILL” value for sites who wish to build relatioships between data on their sites. SEO’s are suggesting giving more attention rather to stronger “calls to action” (CTA’s), than to assume anchor linking will cover all bases.
3- “Host crowding” is being implemented
– prevents too many results from “one” site
= fair and balanced, should help to eliminate 1 site listing multiple times for keyword used. This has been an ongoing effort that will allow other sites to rank instead of 1 site claiming multiple spots (1-5…etc) Continue reading SEO Predictions for 2012
SEO – Extreme Keyword Analysis
Extracting phrases and common words to better format your pages
At some point, if you are a serious SEO your gonna want to dig a little deeper into data to see how your web page efforts are going.
The process I’ve used actually requires 2 bits of free software
01- Google Analytics account (with adequate amount of data to analyze)
02- A FREE piece of software called “Primitive Word Counter”
Now I will say that upon looking for keyword extraction software I had almost given up. Though at the zero hour I found exactly what I needed to make a SEO overview of one of my clients sites.
So lets get into the process:
GOOGLE ANALYTICS PORTION:
01- Open your Google Analytics account (of website you are analyzing)
02- Go into “traffic sources–>Keywords
03- Change the date range to at least a year’s worth
(this will be under the drop down the upper right “date” are of GA)
Now at this point you’ll want to make note of how many total keywords were used- write this number down
04- Go to the top URL and change the portion that says Continue reading SEO: How to Extract Common keywords from Google Analytics?
While your results will vary depending on what words you use, I have found the best way to get a true scope is by limiting as much as possible. Though this requires a bit of demonstration:
So we will use an example to show the difference
01– First make sure you are logged out of Google (gmail) as it will skew the results in your favor. This need to be done so you get a true result rather than one that is based on your web profile.
Ok, now I will use an example to show the difference:
The article is one called :
Film Review: Henry Portrait of a Serial Killer (1986)
Now as we fine tune the search, the object is to take out the special words that might make the search more specific, meaning that the results would be less likely searched. In the 3 examples I’ve taken out specific variables to keep the article as close to a wider search than specific.
As you see the ranking went down in each of the searches from #2, to #6 to #12
The last one is closer to a wider search entry so my ranking for that article would be 12
Film Review: Henry Portrait of a Serial Killer (1986) = 2
Film Review Henry Portrait of a Serial Killer = 6
Review Henry Portrait of a Serial Killer = 12 Continue reading On-page SEO: How well is your article ranking? – The right way to measure your results
So what’s the deal with “Page Rank”?
Page Rank is Google’s bastard child of a ranking that everyone wishes would go away but still hangs onto like it represents some level of importance. In this list we are referring to the “Page Rank” that shows up in toolbars
1) Page Rank has been more than less dismissed by the SEO community.
2) Page Rank (the toolbar one) is called by many as a Pseudo page rank.
3) Page Rank (the actual one – the one we cant see) is only known by Google alone.
4) Page Rank is not in real time and is reported as being updated every 4 months (or every quarter) (your page’s listing)
5) Page Rank is really named after “Larry Page” even though it has subconsciously adhered into our psyche’s that it was named after web “pages”
6) Page Rank assigns a numerical weight to the importance of a page
7) Google has stated that site owners shouldn’t focus on page rank anymore
8) October 15, 2009, a Google removed PageRank from its Webmaster Tools section.
9) Marketers (or marketing companies) still seem to base value on this dinosaur measurement
10) Marketers (or marketing companies) still try and sell advertising based on “page rank”
11) Because of this, there still are efforts made towards elevating a sites “page rank”
12) Google uses over 200 other methods to optimize the search results (in addition to Page Rank) Continue reading 12 most important facts about ‘Page Rank’