01– Heading tags? (Meta Title tag, Description tag)?
02- Smart – ALT tags?
03- Images named per keywords
04- Keywords as Anchor Links
05- Interlinking | internally linked pages
Interlinking based on Categories, relevant subject matter
06- File names separated by hyphens? (inbound-marketing.html = better than inbound_marketing.html)
07– File names (named) relevant to content
08– Add Robots.txt file
(can be empty also = better than not at all)
09 – Sitemaps (recommend a user HTML one AND a sitemap.xml one to submit directly to Google Webmaster Tools)
10- Menu names relevant and NOT Flash only
(The proceeding steps are not replace the benefit of a full SEO Audit, but will get you started in the right direction)