Category Archives: Inbound Marketing

Wearing the mask of a few classifications, Inbound Marketing is the art of getting found, converting and analyzing for lead generation. Still with all written it remains misunderstood in the realm of marketing. I hope to guide you to better understanding and solutions.

Inbound Marketing, SEO, Wordpress

Why a favicon.ico is important to SEO? (custom favorites icon)

Not an often written subject, I believe a firm SEO’ed package delivery must include a CUSTOM icon for your home page

What is favicon.ico? – Simply that little icon that appears in your browsers favorites

Oh, that thing – why important?

Simple analogy = users see = users may find or investigate quicker

OK, I get it..now how do I create one?

01-  create a custom icon graphic 16×16 pixels (note at such small size usually a letter or 2 or small icon is appropriate

02– yep, save that on your computer as a jpg Continue reading Why a favicon.ico is important to SEO? (custom favorites icon) →

Inbound Marketing, SEO

Is your site SEO friendly – 10 Quick steps to simple optimization

SEO Friendly? – A few quick steps to give your site a boost in the SERPS

01– Heading tags? (Meta Title tag, Description tag)?

02- Smart – ALT tags?

03- Images named per keywords

04- Keywords as Anchor Links

05- Interlinking | internally linked pages
    Interlinking based on Categories, relevant subject matter

06- File names separated by hyphens? (inbound-marketing.html = better than inbound_marketing.html)

07– File names (named) relevant to content  Continue reading Is your site SEO friendly – 10 Quick steps to simple optimization →

Facebook, Inbound Marketing, Social Media

Facebook Fan page – How to Select all friends at once (using Suggest all Friends)

This tutorial assumes you have signed up for both a personal profile in Facebook and created a Fan or Business page
If not,  this won’t work as you have to suggest friends from your personal profile TO your Fan page
Fan pages themselves cannot suggest friends

01– Must use Mozilla Firefox Browser for this to work
(Install per http://www.mozilla.com)

02- Install free plugin “Greasemonkey”
https://addons.mozilla.org/en-US/firefox/addon/greasemonkey/

03– Install “Facebook invite all friends button” per script (click install)
http://userscripts.org/scripts/show/89653

04– You will have to restart Firefox on each install
(also let it upgrade to most recent version if the prompt comes up) Continue reading Facebook Fan page – How to Select all friends at once (using Suggest all Friends) →

Facebook, Inbound Marketing, Social Media

How to import feeds into your Facebook fanpage (or account)

01–  Open fan page

02– Click on Edit page

03- On left click “Apps”

04– Look for “Notes” towards the bottom –  then below it click on “go to App”

05- On top it will say “Write a note” – though go to bottom of left column where it says “Edit Import Settings” (under “subscribe”)

06– Look for “Web URL” on this page – Now paste in your RSS feed address to its right

07– Check the Agreement box Continue reading How to import feeds into your Facebook fanpage (or account) →

Inbound Marketing, Marketing, SEO, Social Media

12 Steps to Improving your online traffic ranks


01– Create Relevant Engaging Landing Pages

02- Create & Submit your RSS feeds to Social Channels

03- Buy Relevant (names) Domains (relevant domain names are top SEO performing metric)

04– Re-Evaluate your Webpages (page by page) fine tune on-page SEO

05– Locate any duplicate content on your site and re-write or delete

06– Create Social Media Business profiles Continue reading 12 Steps to Improving your online traffic ranks →