12 most important facts about ‘Page Rank’

So what’s the deal with “Page Rank”?
Page Rank is Google’s bastard child of a ranking that everyone wishes would go away but still hangs onto like it represents some level of importance. In this list we are referring to the “Page Rank” that shows up in toolbars

Facts:

1) Page Rank has been more than less dismissed by the SEO community.

2) Page Rank (the toolbar one) is called by many as a Pseudo page rank.

3) Page Rank (the actual one – the one we cant see) is only known by Google alone.

4) Page Rank is not in real time and is reported as being updated every 4 months (or every quarter) (your page’s listing)

5) Page Rank is really named after “Larry Page” even though it has subconsciously adhered into our psyche’s that it was named after web “pages”

6) Page Rank assigns a numerical weight to the importance of a page

7) Google has stated that site owners shouldn’t focus on page rank anymore

8) October 15, 2009, a Google removed PageRank from its Webmaster Tools section.

9) Marketers (or marketing companies) still seem to base value on this dinosaur measurement

10) Marketers (or marketing companies) still try and sell advertising based on “page rank”

11) Because of this, there still are efforts made towards elevating a sites “page rank”

12) Google uses over 200 other methods to optimize the search results (in addition to Page Rank)

TakeAway:
Don’t give it much weight as it’s virtually meaningless, however it still might put a few notches in your belt when reporting high page rank returns to marketers.

Related Queries:
What’s the deal with Page Rank?
Should I believe Page Rank?
Does Page Rank Matter?
My Page Rank is low, what should I do?
Should I use Page Rank as a measurement anymore?

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About Michael Bohatch - SimpleInbound

Michael Bohatch has been involved with SEO and Inbound Marketing since its inception. Michael provides professional services that combine his experience in Web Analytics, SEM, SEO and Inbound Marketing for a comprehensive strategic approach to web optimization. SimpleInbound.com is an advice blog where he documents some of his findings.
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